The Indian Industries Association (IIA) has launched an initiative to promote women entrepreneurs in Uttar Pradesh's MSME sector. The initiative provides resources, training, and support to enhance women's business skills, covering areas like business management, financial literacy, marketing, and digital skills.
The IIA is a trade body that represents MSMEs and promotes women business leaders in various sectors. The association is identifying entrepreneurs who lead industrial units to bring them on board and plans to launch women's cells across Uttar Pradesh, which have been already established in Lucknow and Meerut, aligning with the government's efforts to empower the MSME sector.
Anandi Agarwal, Chairperson of IIA Women Entrepreneur Cell mentions, "Women entrepreneurs often struggle to participate in business events due to time constraints arising from managing both their industries and households. This results in their low participation in industry body activities." She further added, "We will identify and highlight women entrepreneurs, providing them with a platform to celebrate their achievements, network, and serve as role models for empowerment."
The Uttar Pradesh state government is encouraging MSMEs to adopt e-commerce and digital platforms to boost global competitiveness. Amazon India has digitized nearly 180,000 sellers in the state and collaborated with the government to promote its 'One District One Product' scheme.
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