The Hyatt Hotels Corporation has made an announcement. More than 160 Hyatt Loves Local partnerships have been initiated across the Americas, Asia Pacific, Europe, Middle East, Africa, and Southwest Asia regions in an ongoing effort to help revitalise and advance treatment to communities and small businesses suffering from the COVID-19 pandemic.
Hyatt Loves Local has grown to better address the current needs of Hyatt communities and guests, including partnering with more minority-owned and female-owned businesses, following the success of the 2020 community-driven campaign, which offers free services and visibility to select local businesses that have suffered during the pandemic.
Sujata and Taniya (Su and Ta), the sisters behind saree- and apparel-maker Suta, are teaming up to deliver a variety of programmes featuring the brand's owners and artisans, including a High Tea and panel discussion for female entrepreneurs in June 2021. (invite-only), a weekly pop-up at Grand Brunch on Sundays for Suta to display and sell their collection, and private experiences for guests and locals including “Know and Experience Indigenous Crafts of India,” “Learn Indian Draping Styles,” and “Learn an age-old Indian craft directly from Suta artisans.”
Andaz Delhi is featuring two artisanal food organisations are featured: Darima Farms, a female-run maker of all-natural, preservative-free cheese in the village of Darima, and House of Umang, a female-run group of producers, specializing in honey, at the hotel’s award-winning food hall AnnaMaya, whose slogan is – “Eat Mindful. Shop Artisanal. Raise Awareness”.
Elemental by Nanya, a female-owned maker of handcrafted, earth-friendly concrete décor, will show her pieces for sale to guests and locals near the hotel's 24/7 restaurant during brunches and events through May 2021, and Hyatt Centric MG Road Bangalore is offering space to two local businesses.
Hyatt Regency Ahmedabad is promoting the creativity of local women by offering popup outlets for two local female-led businesses to showcase their products. SEWA Kalakruti, operated by Self-Employed Women’s Association (SEWA) Cooperative Federation, is an organization aimed at teaching local, underprivileged women crafts and arts, while The Heritage Shop, run by a young female artist, is a curated art & lifestyle boutique whose mission is to pay tribute to India’s First World Heritage City, Ahmedabad.
Two local brands are partnering with the Hyatt Regency Chandigarh. The hotel is outfitting its entire team with masks (100,000 orders to date) made by female artisans supported by Insha-e-Noor, a local NGO, and female-owned Phulkari brand, Phulkaris of Punjab, is receiving complimentary space weekly during Sunday brunches to sell their hand-embroidered clothing and accessories through June; and the hotel is outfitting its entire team with masks (100,000 orders to date) made by female artisans supported by Insha-e-Noor.
Since September 2020, the Hyatt Regency Chennai has collaborated with Vivek Karunakaran (VK), a local minimalist men's and women's fashion designer, to create an exclusive, socially distant shopping experience for guests and locals. The pop-up will remain open until 2021.
