Global cosmetics company, Estée Lauder has appointed beauty queen turned actor Manushi Chhillar as its Global Brand Ambassador.
The actress had earlier represented Estée Lauder Companies’ flagship brand in a 2022 campaign for Advanced Night Repair in India.
Manushi who was crowned as Miss World 2017 will now appear in the campaign for Estée Lauder’s Double Wear Stay-in-Place Makeup in India. The campaign is slated to debut in May 2023.
Recently Lauder named Dutch model Imaan Hammam as its new face. The other famous names associated with Estée Lauder include Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, K?ki and Yang Mi.
Dikshita Shukla, Brand Manager, Estée Lauder India, said, “An inspiration to young women across India, Manushi embodies our brand philosophy of ‘beauty with a purpose’. Manushi’s vision and mission to support women’s rights aligns seamlessly with our core values, making her the perfect addition to the Estée Lauder family.”
Justin Boxford, Global Brand President of Estée Lauder and Aerin Beauty, added, “We are thrilled to welcome Manushi to the Estée Lauder family. In addition to her rising star power, Manushi’s dedicated use of her platform to bring about positive social change in India and beyond will enable us to continue to reinforce our brand’s commitment to championing women’s advancement around the world.”
Manushi also made a statement “Estée Lauder is an iconic brand founded by a visionary woman, Mrs Estée Lauder, who proved anything was possible with hard work, passion and dedication. Like her, I hope to be a role model for women around the world, inspiring them to believe in themselves and their ability to impact positive change.”
