Wondrlab, India's largest platform-first martech startup has announced its appointment of Ajeeta Bharadwaj as Chief Strategy Officer. Ajeeta will be based out of Mumbai and will oversee the entire strategic planning function at Wondrlab. She will report to Rakesh Hinduja, Co-Founder & Managing Partner - Content Platform at Wondrlab.
In a career spanning 20 years, Ajeeta has worked with the Publicis network for 18 years and led the strategic planning function for Leo Burnett Mumbai before moving on. Her mandate at Wondrlab involves taking a deep dive into human journeys via a platform-first lens. She will leverage her cross-category experience of brand insights and human behaviour to create world-class go-to-market strategies for clients’ businesses.
Welcoming Bharadwaj on board, Rakesh Hinduja said, “I can think of no one better to lead Wondrlab’s strategy piece than Ajeeta. We have worked together extensively and I know the excellent thinking that she can bring to the table. Ajeeta isn’t just a strategist, but someone who deep dives into a client’s business to create contemporary solutions. I am confident that she will harness all her knowledge and experience at Wondrlab to help clients win strategically”.
Talking about her new role Ajeeta Bharadwaj, Chief Strategy Officer, Wondrlab stated “There is an infectious energy about Wondrlab and I look forward to adding to it. I have worked with Saurabh, Rakesh and Vandana and have seen the transformational solutions that came out of this collaboration. I also find the focus on platform-first thinking, extremely relevant. As consumers, we use different platforms differently and adding this understanding to strategy can get the brand entrenched better in the purchase process. It is an exciting vision and the attempt will be to consistently look for data-backed, dynamic solutions that deliver on this”.
Wondrlab is a platform-first startup with three key verticals - Content, Experience and Digital business transformation. Wondrlab was born to serve a singular ambition, which is to help clients win in the new marketing landscape. The current structure of the communication industry doesn’t address the fundamental shift in human behaviour, the business landscape or client concerns through a platform lens. The founding team - Saurabh Varma, Vandana Verma and Rakesh Hinduja has envisaged a unique product and service model to address some of the big opportunities and challenges. The cornerstone of the strategy is combining marketing transformation and digital transformation, offering holistic solutions, creating value and helping clients achieve objectives. In the ever-changing marketing landscape, brands need integration as well as specialization and expect a measurable impact on investment. Apart from the traditional retainer, commission and project-fee models, Wondrlab endeavors to offer new and evolving structures; these include an objective-based model in which a significant portion of the fee will be tied to the achievement of key client goals and a unique sweat model focused on helping startups scale and succeed.
