Fitspire an Indian vegan lifestyle and fitness startup has collaborated with the upcoming movie Akelli, to raise awareness about women’s wellness. A gripping thriller drama starring Nushrratt Bharrucha, revolves around an Indian woman’s harrowing ordeal stranded among terrorists in Iraq, as she valiantly fights for survival and justice. Fitspire has partnered with Akelli as a fitness ally for a campaign titled ‘Fitness kijung, Fitspire ke sang.’ This initiative aims to spotlight Fitspire’s mission of empowering women through fitness and wellness. The campaign will span various platforms, including television, auto banners, all Fitspire social media channels, YouTube, digital spaces, and the Fitspire website.
Vipen Jain, the co-founder of Fitspire, expressed great enthusiasm about this collaboration, stating, “We are incredibly excited about our partnership with ‘Akelli.’ The movie captures the spirit of an ordinary Indian woman trapped but fighting valiantly for her survival. This resonates deeply with Fitspire’s commitment to empowering individuals to overcome challenges and lead healthier lives.”
Founded in 2020, Fitspire is a direct-to-customer startup that specializes in offering over 80 vegan products and combos tailored for a healthy and fit lifestyle. Led by two accomplished women co-founders, Nidhi Jain and Hinah Sawhney, the company has been on a mission to encourage women to prioritize their well-being. In addition to its range of wellness products, Fitspire has fostered a community of wellness enthusiasts dedicated to promoting the benefits of plant-based nutrition.
As a women-led startup that advocates for a healthy and fit lifestyle among women, Fitspire’s collaboration with Akelli seamlessly aligns with its broader mission of inspiring individuals to conquer challenges through wellness. Fitspire’s product lineup includes the highly acclaimed Fit Women Multivitamin, a daily tablet designed specifically for women, enriched with 37 vital ingredients. Earlier this year, Fitspire initiated a campaign aimed at promoting wellness for mothers of all ages. “Akelli portrays the daily struggles and triumphs of women in India, showcasing their resilience and determination. This theme aligns seamlessly with Fitspire’s mission to inspire women to overcome obstacles and prioritize their well-being,” added Vipen.
Fitspire has already built a robust customer base of 1 million individuals. Presently, the company caters to over 15,000 pin codes across the country, offering a wide range of vegan wellness and fitness products crafted from natural ingredient extracts. All Fitspire products undergo stringent testing to ensure they meet international safety standards and comply with FSSAI regulations.
