The Era Coalition, an organisation established in the US to ratify the Equal Rights Amendment, has started a campaign to defend women's rights by making sure that at least one woman will go on with constitutional rights.
As a part of the effort, it has announced the founding of Woman Corp, a woman-owned business. This will be the first and only woman in America, according to the ad, whose rights the government would battle to defend.
The marketing film, which was conceptualised by Ogilvy New York with assistance from BCW and GroupM, uses a humorous approach to show how the American government upholds and continues to increase the rights of companies while taking away the rights of women.
The movie's lead character, Gabriella Pizzolo, introduces the creation of Woman Corp.
People are also being encouraged to upload their work experience to Woman Corp's LinkedIn page in order to join the company's personnel. Congresswoman Carolyn Maloney, attorney Benjamin Crump, Pizzolo, author Ilyasah Shabazz, attorney and candidate for the Virginia State Senate Jennifer Carroll Foy, global CEO of Ogilvy Devika Bulchandani, Kimberly Peeler-Allen of the Center for American Women and Politics, and Mona Sinha of Equality Now serve on the board of directors for the company.
"The Supreme Court has extended rights for businesses while removing essential rights for women and anyone who are capable of becoming pregnant," said Zakiya Thomas, President and CEO of Era Coalition. At the same time, Congress members refuse to admit that women are equal to men and should have the same legal protections since our politics are so divisive. This is embarrassing and absurd. Our government must quit politicking with our rights and improve. The Equal Rights Amendment is overdue.
"The progress that women have marched, protested, and fought for over the past several years has been undone in 2022," said Lisa Bright, chief creative officer of Ogilvy California and worldwide chief creative officer of Ogilvy PR. We wanted to blast a spotlight on the absurdity that while our U.S. government consistently defends the idea that corporations are ‘persons’ – extending more and more rights to them – the rights and protections granted to women are going the absolute opposite direction. And it’s a shame we need to get so damn creative just to get equal rights and protections in this country regardless of our sex. It is imperative that we get the Equal Rights Amendment recognised in our Constitution so that we can put an end to the continued efforts to take away our rights.” The movie will be broadcast on a number of digital and social platforms.
