CarLelo, a Capri Loans Venture is a newly launched digital car-buying platform. The firm unveiled a fresh brand identity during the Women Premier League 2024 (TATA WPL 2024), featuring a revamped logo and tagline "Nayi Car? Hum Hain Na, Yaar."
The firm has taken a step ahead to sponsor the Alyssa Healy-led team UP Warriorz. This step solidifies the company’s dedication towards customer-centric values and provides a larger platform to showcase its brand identity to a wide audience. CarLelo will be portrayed as a principal partner for the UP Warriorz, and will prominently display their logo on their jersey during WPL 2024 matches.
The newly designed logo will be a center of attraction for the audience for its modern and sleek style. The same goes for the company's aim, to provide a sleek and modern platform for its users for easy browsing, vehicle comparisons, dealer relationships, test drive facilities, and well-informed decision-making. It is the only Indian platform where purchasing a new car will be done sitting on your couch by providing end-to-end guidance with a much easier process. People looking for simplicity and transparency while buying a car can opt for this platform.
CarLelo CEO Gaurav Aggarwal mentioned that this brand aims to stay ahead in the automotive landscape. The refurbished brand identity will strengthen the customer-brand relation to purchase a new car in an easier process. The partnership with UP Warriorz in WPL 2024 offers an opportunity to connect with audiences across India and drive brand awareness, highlighting key offerings and services.
