Dentsu International APAC has elevated Prerna Mehrotra to the role of CEO of media for APAC. Prerna will now be reporting to Ashish Bhasin, CEO of dentsu APAC and Peter Huijboom, Global CEO for media and global clients. This will be in addition to her current role as the managing director for media group in Singapore where she reports to Prakash Kamdar, CEO of Dentsu Singapore.
Prerna, in her new role, will be responsible for driving dentsu’s global media strategy and delivery in APAC, ensuring its alignment and relevance in market with client-centricity at the core, developing an integrated portfolio of tools and capabilities to maximize the effectiveness, relevance and performance of client’s media. In short, she will be responsible for developing a portfolio of tools and capabilities to maximize the effectiveness, relevance and performance of client’s media.
Ashish said: “Prerna was a clear candidate for the role; having joined the business in 2016, she has gone from strength to strength excelling in roles across investment and media. This integrated view across our media portfolio and her acumen of over 20+ years sets her apart from the rest – I am looking forward to working with Prerna and driving growth for our clients together.”
Peter added: “I am delighted to have Prerna join my leadership team and drive dentsu’s Media strategy in this critical region. Her experience in key markets including India and China and her long-standing client relationships will ensure we continue to drive value – and excellence in everything we do.”
Prerna commented: “The media landscape in this region has never been more complex. Over the past eight months, consumers expectations of what brands produce and how they behave has changed rapidly, and it will only continue. I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients.”
