Bold & Bae Fashion, a Mumbai-based women's apparel startup, has partnered with schools to address menstrual health and hygiene concerns, aiming to prevent girls from missing out on education due to lack of access to sanitary pads and provide them appropriate guidance on hygiene concerns. Bold & Bae has partnered with several Mumbai schools, marking its long-term commitment to promoting education and empowering children. Schools including, Gandhi Memorial English High School & Junior College, BSIAS School, and Mother Teresa School have partnered to appreciate this effort.
60 per cent of Indian girls remain absent or drop out of school due to health and hygiene issues. Bold & Bae Fashion's co-founder, Smita Thorat, aims to address these issues by mentioning 'KEEP A GIRL IN SCHOOL' by providing basic sanitary pads and menstrual hygiene products. The brand is committed to empowering underprivileged girls through education and ensuring they can pursue their dreams, building a brighter future for themselves and their communities. She stated, "Bold & Bae is driven by values of being Fearless, Empowering, and Inclusive, committed to making a tangible difference in the lives of women. Our mission is to ensure that no girl misses out on her education just because she can't afford something as basic as sanitary pads. Through this program, we aim to build a brighter future for themselves and their communities."
Bold & Bae donates sanitary pads to girls each time a purchase is made on their website, partnering with NGOs like Nanhi Pari and the Mother Teresa Memorial Social Welfare Trust. Over 1,000 girls have received pads and awareness sessions, with the company aiming to provide more across India.
