Amway India has announced the completion of the first phase of its project ‘Nari Shakti', which aims to empower women. Nari Shakti was launched last year as part of Amway's 10-year growth strategy, with a strong emphasis on empowering women to pursue their dreams.
Nari Shakti was started in the eastern region with the aim of taking Amway's women direct sellers to the forefront by improving their established skills so that they can operate their Amway businesses on their own.
Amway is a fitness, beauty, and home care multi-level marketing (MLM) organisation based in the United States. Jay Van Andel and Richard DeVos formed the company in 1959.
Amway India has invested in upskilling women over the years through a variety of online and offline training and workshops, and in line with its core philosophy, the organisation has been empowering women by providing them with the tools they need to realise their full potential.
At the launch, Amway India VP-East Chandra Bhusan Chakraborty said, “At Amway, we remain committed to helping our direct sellers succeed and grow their business through continuous upskilling initiatives and world-class quality products. To start the project, we have planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product trainings, and usage of the various business tools and social commerce. These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India. The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of the digital medium to sustain businesses and moving beyond the traditional ways of direct selling”.
