ACwO introduces FwIT Play, a women-specific 1.75-inch smartwatch, priced at Rs. 3,499. It has been 'created and designed for women' and is available to purchase on various e-commerce platforms including acwo.com, ONDC, Tata CLiQ, Snapdeal, and others, featuring an SOS feature and compass.
The ACwO FwIT Play is a smartwatch with a 1.75-inch AMOLED display, compatible with both Android and iOS devices, and features Bluetooth calling, SOS and siren alert functions, a built-in compass, health tracking, music player, voice assistant, and password lock. It is available in a sleek lavender color, perfect for women's wrists. The luxurious screen, designed with a sleek and premium quality, offers convenience and readability for women, embodying sophistication.
ACwO stated, "While the average Indian woman's wrist size ranges between 14 cm and 16 cm, most smartwatches do not keep into consideration, along with design and aesthetics, leaving women with very limited choices." In another statement, the Spokesperson for ACwO mentioned, "FwIT Play is India's first luxury smartwatch for women. It's more than just tech; it's a celebration of womanhood. The FwIT Play is packed with features that help women take charge of their lives, including a discreet SOS function that can provide critical assistance in moments of need."
