Through the training, women entrepreneurs have been given the chance to begin, operate, and grow their businesses in a variety of industries, including agriculture, dairy farming, and more.
According to a survey by Bain & Company, COVID-19 has impacted approximately 73 percent of women-owned businesses in India, while the income of nearly 20 percent of female business owners has decreased to zero. In addition, according to recent study by MicroSave Consulting, compared to 72 percent of male-owned businesses, as many as 82 percent of micro, small, and medium-sized enterprises (MSMEs) owned by women experienced a decline in their revenue.
They encountered more obstacles that rendered them unsustainable, such as declining demand, a lack of familiarity with digital technologies, growing input costs, difficulty accessing markets, and an increased load of domestic caregiving, among other things.
Nidhi Bhasin, CEO, NASSCOM Foundation said, “Gender disparity in economic participation remains significantly high and deeply embedded in our social fabric. That said, we have seen first-hand how technology fosters inclusion by creating equity in opportunities. It is a catalyst that enables women to become economically active, particularly in this ever-evolving digital world. As we work towards that goal, we are honoured to collaborate with Gen to empower women agri-preneurs by equipping them with the knowledge and skills necessary to adapt and participate meaningfully in the digital economy.”
The route toward digital transformation is long. However, only because programmes like these, female entrepreneurs are given the support and digital literacy they need to succeed in the digital economy. These online platforms, including WhatsApp, Facebook, and YouTube, are crucial for their development and success.
