Women in Image Consultants

How Fitness Equipment Startups Are Coming Up With A One-Stop Shop For All Fitness Needs

Cover Story

Rhea Singh Anand is the Co-founder of Flexnest, India's leading Fit Tech startup creating smart connected fitness solutions for the Indian market. A fitness enthusiast to the core, Rhea was motivated by the idea of creating an ecosystem of smart fitness solutions and build a community of individuals who adopt it as an essential part of their lifestyle and follow a healthy fitness regimen. Amidst the ongoing pandemic, the general public's outlook towards fitness and overall health has witnessed immense change. Consumers are now more aware and concerned about their health, fitness and wellbeing. But ironically, due to the pandemic and safety measures like social distancing, lockdowns, etc., it has been nearly impossible for people to pursue their fitness goals at a gym. In the wake of current developments, fitness equipment startups have witnessed an unexpected windfall. Many are coming up with revolutionary equipment that bring fitness into the comfort of our homes. As the outbreak of Covid-19 has led people to think about health more holistically, fitness equipment startups are also keeping this demand in view and introducing one-stop destinations to address all fitness needs.Read More

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