In a world where businesses often lean toward the pursuit of profit, a few exceptional brands rise above, driven by a deeper purpose. Yataghan Jewellery, under the visionary leadership of Sarah Abudawood, is one such beacon of purpose and values. Here, the craft of jewellery transcends mere adornment, becoming a medium for storytelling, where elegance meets minimalism, and tradition blends with modernity.

Yataghan does more than create beautiful pieces; it captures the soul of heritage while setting bold new trends in contemporary design. Each piece reflects a rich cultural narrative, earning Yataghan the prestigious title of "Jewelry Brand of the Year" by the Saudi Fashion Commission, a testament to its unique place in the industry. Sarah’s background in architectural photography deeply influences her design philosophy, blending minimalist modern architecture with the intricate details of Saudi heritage. Her designs fuse cultural motifs, such as calligraphy and geometric patterns, reimagined through modern techniques. This approach aims to both honor and challenge traditional narratives.Read More