India is known for its crafts and textiles that reflect its diversity and cultural heritage. The designs inspired by the ancient traditions include the use of hand weaving and natural dyeing techniques are taking the centre stage in sustainable fashion in the country. These artisan hand-crafted garments generally last longer, and can also be mended if they experience slight wear and tear. The new-age fashion designers, as well as brands, are working with the millions of artisans across the country to promote slow and sustainable fashion. Pink City, a Kolkata based fashion brand, follows a sustainable fashion design process by drawing from the rich heritage of the Indian crafts and focuses on developing a fashion collection that integrates artisan craft textiles into the design process. Read More