Richard Branson, an English business magnate, investor, and author once famously said, "Business opportunities are like buses, there's always another one coming". Although true, yet in order to materialize such opportunities there arises the need for an effective business strategy. Today, businesses or brands, whether they've been around for decades or were entrenched recently, fight an uphill battle to come up with ingenious idea to draw consumer attention and establish themselves as the go-to market venture. Certainly, these ideas don't just materialize out of anywhere. From Apple and Amazon, TATA or Volkswagen and many more, these successful brands weren't built in a day. Instead, they have figured out their way into customer's hearts, and shopping carts by implementing some unique go-to business strategies that have been game changers.Read More