When it comes to shaping a company’s brand image, driving customer engagement, and ultimately influencing the bottom line, the role of Head of Marketing is very crucial. Requiring a blend of creativity, strategic thinking, and a deep understanding of consumer behavior and market trends, the Head of Marketing in a business is responsible for developing and executing comprehensive marketing strategies that align with the company’s overall goals and objectives. Liz James, who most recently served as the Global Head of Marketing at CPT Markets, has over fifteen years of valuable experience in the marketing industry. Read More