The market research industry is on course to grow 12-14 per cent annually till FY26 to cross the $4-billion mark, according to a report. As per the report by Market Research Society of India, the industry was $2.1 billion in FY21 and is on course to double to $4.2 billion by FY26, driven by the fact that the country is the global analytics hub. However, major contributors to this industry have been catering to the Indian market with standard processes. Shruti Tyagi, is a first generation entrepreneur who has picked the baton to take the industry global with her startup ResInnov.Read More