A Goldfish is too good to be a mere fish in a big pond, while it can give an aesthetic life to a bijou aquarium. Ambitious entrepreneurs sure resemble the Goldfish. From the very beginning, they simply know that they deserve to have a world of their own. After her intense and immersive stints at the top rung of Advertising with the giants like Ogilvy & Mather and J Walter Thompson, Krittika Marwaha – a management postgraduate from Chandigarh University – had no intention to get lost in the big pond. Realizing the existence of a fresh vivid world on the other side of the digital marketing, Krittika started a journey of her own, incepting Landscape Outsource Marketing (LOM) in 2011. And in the process, she is drastically determined to change the industry’s perception of client-agency relationship – a fairly big objective in the professional life for one who is so young.Read More