The internet has emerged as the single most disruptive force in the past two decades. Thanks to this evolution, today's consumers breathe digital in ways we could not even think of. No matter the size of the brand, it is safe to assume that digital influence is real with each brand getting an equal opportunity to put its best foot forward. With the widespread adoption of digital trends, the need to communicate with consumers through a myriad of social channels has become a priority. In this new age market, brands get brownie points if they can communicate effectively with their audience online. However, as easy as it may be to define, Digital Marketing is a complex terrain that can be understood and successfully navigated by those who are well versed with the nitty-gritties of this digital landscape.Read More