Brand strategy and brand positioning has become a pressing issue for the Indian business ecosystem today. Owing to the emergence of the start-up sector as a whole, the need to implement extended marketing processes to create a brand image has become necessary. Moreover, because of rapid innovations in digital marketing, marketing processes have become much more diverse. The need to have experts who have a way with all the marketing procedures and are abreast with the solutions that are coming into the market every day is primary now. Manmeet Randhawa is one of the marketing experts who has been aware of the latest technologies and trends in marketing from a very young age. She has handled prestigious positions in many start-ups and MNCs as chief marketing strategist. The Women Entrepreneur magazine engages in a conversation with her in order to know more about her life and career.Read More