The startup domain is a tricky orchard that has as much thorns as fruits. Despite having exceptional products and services in the market, many startups fail to get the attention they deserve, because the traditional marketers either did not understand the ins and outs of the startup, or they simply did not have as many resources to line up full-time marketers in the team. Vanhishikha Bhargava (Founder, Contensify, a B2B inbound marketing specialist), a bright tech graduate who was exploring other industries before accepting a lucrative job offered by a leading technology company fresh out of collage, stumbled upon one such startup that needed help telling their story, and with business development.Read More