Establishing a sustainable livelihood ecosystem for women impacted by poverty holds immense significance. It not only tackles immediate challenges but also profoundly influences their long-term welfare and empowerment. By providing avenues such as access to education, opportunities for skill development, and economic prospects, women can break free from the cycle of poverty. This transformation not only uplifts their own lives but also has a positive ripple effect on their families and communities. The creation of a sustainable livelihood ecosystem for women stands as a pivotal stride toward realizing gender equality, societal advancement, and inclusive economic growth. Recognizing this pressing need, Vaishali Gandhi Shah took the initiative to establish Srujna.

Vaishali Gandhi Shah is a transformative life coach with an unwavering commitment to empowering the women and girls of India. As a visionary leader at Srujna Charitable Trust, she spearheads the mission of creating a sustainable livelihood ecosystem for women affected by poverty. Vaishali's pioneering initiative, the Super Didi program, stands as a beacon of empowerment, nurturing grassroots women leaders across the nation. Below is an excerpt of Vaishali Gandhi Shah’s exclusive interaction with Women Entrepreneur magazine.

What are some important facets of your life and professional journey?

As a life coach and TEDx speaker, my journey started with co-founding Srujna Charitable Trust 12 years ago during my MBA in social entrepreneurship. We've empowered over one lakh women across 34 locations in India, connecting them to livelihoods and fostering dignity. The vast need for mindset empowerment inspired me to be a life coach, specializing in spirituality, and mindset transformation. Furthermore, I played a role in improving the mental well-being of individuals in rural areas by promoting social change through transforming mindsets, thus expediting its positive effects. Our charitable organization has been honored with accolades and showcased in renowned publications such as Your Story's Social Story, shedding light on our initiatives dedicated to promoting mental well-being. Thus, it's been an intriguing journey.

What motivated you to establish Srujna? Tell us about the underlying idea behind the social development initiative.

In India, women face distinct barriers when it comes to pursuing employment and achieving economic independence. These challenges are further amplified in communities with limited resources, slums, and villages. Even today, we witness situations where men migrate for job opportunities, leaving women behind with restricted resources and exposure. Their options are often limited to domestic responsibilities, goat rearing, or relying on government employment schemes. Mobility becomes a significant hurdle as they are unable to leave their homes due to domestic obligations. Furthermore, the lack of startup capital hinders their entrepreneurial aspirations. Recognizing these barriers, we embarked on a mission to bring work directly to them through our venture Srujna. We established partnerships with shelter homes, providing training and materials for jewelry-making, allowing the girls to earn an income within their confined space. We tackled mobility issues by setting up community centers, enabling women to access opportunities within their surroundings. Today, we continue to address barriers by offering startup capital and training, fostering an ecosystem where women can thrive and pursue meaningful work.

"Today, We Continue To Address Barriers By Offering Startup Capital & Training, Fostering An Ecosystem Where Women Can Thrive & Pursue Meaningful Work"

Throw some light on your expertise as a life coach. How do you intend to impact the lives of individuals through coaching?

My passion for coaching and mindset development springs from my unwavering belief in the limitless potential that resides within every individual. I have personally witnessed the transformative power of purpose-driven living, where individuals embrace a vision and goals that surpass their selves. As a coach, I empower women with the resources to become catalysts of change in their communities. By overcoming obstacles, they establish businesses, create employment opportunities, and inspire future generations. Integrating spirituality and psychology, I guide individuals on a profound journey of self-discovery and resilience. The impact is profound, fueling self-belief, resilience, and an unyielding drive to achieve their dreams. This ripple effect fosters a contagious culture of growth and empowerment throughout the community.

Tell us about some of the most memorable milestones you have achieved throughout your professional journey.

Our work is deeply enriched by the profound moments shared with women. One such instance occurred when we established a center in the village of Ajmer to aid those in dire need. Their warm welcome and openness touched our hearts, illuminating the true essence of India. It is a privilege to contribute to their lives. Another cherished memory is when I brought my infant daughter to a meeting, and the incredible support from the community allowed me to focus on my work while they lovingly cared for her. These experiences exemplify the power of collaboration and support. Delivering a TED talk felt like a miraculous milestone, overwhelmed with gratitude, tears streamed down my face, etching this memory forever.

Vaishali Gandhi Shah, Co-Founder, Srujna & Life Coach

Vaishali Gandhi Shah, an MBA graduate from NMIMS, is a Tedx speaker and Life Coach. With a track record of coaching over 250 participants worldwide, many have achieved success as entrepreneurs, leaders, and achievers. As a co-founder of a not-for-profit organization - Srujna, she empowers women affected by poverty, impacting 1 Lakh+ women in urban slums, and rural, and tribal areas across India.

Awards & Recognitions:

Nari Shakti Award

Parivartan Inspire Award

Rotary Award by the University of Washington

Alumni Achievement Award by NMIMS University