In businesses, getting timely, trustworthy, and effective legal services without disrupting daily operations is critical. With the principle of providing so, Tanvi set up a consulting firm known as Convention 360DMCC & LLC (C360) back in 2018. The company has a clear modus operandi: Take care of your employees and customers, and they will take care of the company. The vision of the company is to be the largest and most trustworthy consulting firm in the region and beyond.

Tanvi completed her graduation and LLB in India, and after completing her studies she started working with Thomson Reuters. After working for two years, she moved to Dubai to become an assistant to an Emirati Lawyer to keep her learning going from the ground up. To understand the legal corporate system and arbitration works, she joined another consulting firm and later worked with a UAE-established law firm to gain a better practical understanding of litigation. Always an entrepreneur at heart, Tanvi started her own company Convention 360 which provides legal & business consulting services. Her varied experience and skills have brought various laurels to C360 as well as to her customers.

Tanvi engages in an exclusive interaction with the Women Entrepreneur Magazine. Let’s hear from her.

What led you to establish Convention 360? Throw some light on the underlying idea behind the venture and in your opinion, what makes the company unique.

Convention 360 came about because of the experiences I gathered during my employment experiences. Through my work, I realized that some of the complex issues faced by corporates couldn’t be resolved with just a single viewpoint. This made me think about the value of providing clients with a multi-perspective approach to solving their problems. I felt that there is a dearth of such an approach, especially in areas like credit control, legal counsel, and administration. Our team was hired with this ideology and synergy in mind, and we strive to provide clients with a 360-degree perspective. By focusing on providing a holistic and well-rounded approach, we have been on an amazing journey of adding real value to our clients and helping them to overcome their challenges.

Convention 360 specializes in several areas, including Legal Consulting, Debt Collection, Company Incorporation, Management Services, and more, and recently with Jaidaad 360, we started offering real estate and PRO services as well. We provide comprehensive solutions to our clients, ensuring that they receive high-quality services that meet their specific needs. But what truly makes Convention 360 unique is our experience in problem-solving supported by a stellar group of team members, their tireless work, and more importantly the transparency towards our clients. Doing business with ethics at the core of each and every conversation is non-negotiable for me and my folks.

Tell us about the various responsibilities you shoulder as the founder of Convention 360. What are your primary focus areas in terms of leading the company?

As the founder, I have a variety of responsibilities that I choose to involve myself with. These include day-to-day management of the firm, involving myself directly in certain situations where our customers need it, overseeing our team`s progress, and most importantly double clicking and ensuring their professional growth.

My core focus remains to be customer retention and adding new customers consistently to our reference pool. Ensuring consistent service levels to our customers gets us great word-of-mouth marketing. These areas are critical to our success as a company, and I am committed to ensuring that we continue to grow and thrive in the years ahead.

Another focus area for me personally is the professional growth and happiness quotient for my team. It gives me immense pride when my team succeeds.

Throw some light on the most crucial business challenges you encounter as an entrepreneur. How do you overcome the roadblocks that you face?

One of the most crucial business challenges I have encountered is the need to constantly adapt to changing market conditions impacting client needs.

The key to overcoming such challenges for an entrepreneur is to stay forward-looking, innovative, and committed to maintaining high levels of transparency and trust with clients. By following these principles and relying on our team and support system, we have in the past and will continue to overcome any roadblocks that we may encounter.

Tell us about some of the key milestones you have achieved throughout your professional journey. What has been your success mantra?

After starting in 2018 with a couple of people, today we are a strength of 45 highly motivated people striving for excellence in our work. We have consistently grown between 175 percent to 225 percent in revenue growth YoY to date.

My personal success mantra? Companies don’t do business with companies. People do business with people. Take care of your people, may it be your own employees or your customers. Success will follow.

"Entrepreneurship is all about a culmination of three factors: Time, Decision, & Daring"

What is your take on the current representation of women in leadership roles in the Dubai business landscape? How has the situation evolved over the past few years?

As a business owner and a member of the Dubai business community, I am proud to say that the representation of women in leadership roles in Dubai has significantly improved in recent years. Dubai has always been a place that promotes diversity, and women have always been given equal opportunities to grow and succeed. Dubai’s government has been proactive in promoting workplace diversity, and several initiatives have been taken to create a level playing field for women in business. The recent Women in Leadership Economic Forum held in Dubai is an excellent example of such initiatives.

The situation has undoubtedly evolved over the past few years, but there is still a long way to go. Women continue to face unique challenges in the workplace, including biases and stereotypes, and it is crucial to continue promoting and supporting women in business.

How important is it for business leaders today to stay ahead of the technology curve? What advice would you give to other young women who also aspire to become entrepreneurs?

In today’s fast-paced business environment, staying ahead of the technology curve is not just important but crucial to the success of any business. At Convention 360, we understand the importance of technology in our industry and have made it a priority to stay updated with the latest trends and developments.

My advice to aspiring entrepreneurs is to face their fears and take the leap forward with a clarity of plan.

Tanvi Garg, Founder & Managing Director, Convention 360

A highly experienced professional, Tanvi is providing high-quality legal services to clients in various sectors. She personally has expertise in areas such as Legal Consulting, Company Mergers, Acquisitions & Restructuring, Debt collection, and Arbitration, with specialized knowledge of industries such as Retail, Hospitality, Real Estate, and Construction.

Quick facts:

• Educational Qualification: LLB and a registered member of the BAR Council in India
• A business leader Tanvi admires: Dr. Zulekha Daud
• Individuals who have supported you in your journey: My Family and My exceptional team members