In the conservative societies of previous days, women were confined to the four walls of the house and supposed to be the caretaker of the family, which had been conditioned and practiced for a good amount of time. The advancement in the education system broke all the barriers and allowed women to work in various sectors equally with men. Global evidence confirmed that women perform very well in a variety of areas of activity such as science, government, social welfare, management, and many realms. Gradually they are also digging into the industry and elevating their business to global levels. In line with ongoing women empowerment, SunitaSatapathy is constantly catering Specialized and sophisticated brand solutions to clients across the country.

SunitaSatapathy is an expert in the field of marketing and media having a comprehensive understanding of how these two entity functions Sunitha caters to customized consultancy that creates dogmatic impacts on the various business verticals. In her role as Founder and Director of the firm, Sunita is a passionate and devoted leader who constantly aims to experiment with new ideas and innovation in the ambit of media and marketing.

Tell us about your background and the unique feature of the firm.

I grew up in Bhubaneswar. My father was a well-known doctor. Initially, I was keen on studying medicine, but destiny had other plans for me and I landed up studying Journalism and Mass Communication at Symbiosis. After passing out I took up a job with an advertising agency in Pune. Later I migrated to Mumbai and joined Lintas where I worked for over a decade. My last job was at Starcom where I was the Business Development Head. That's when I decided to start my own company, Thinktank and since then I have been on my own.

Think tank firm solely deals with blanket solutions pertaining to the many phases of marketing. We at the think tank deal with small and medium startups and provide them with comprehensive solutions as to how to make a move in this competitive world. In the 21st century, it is challenging for every business enterprise to stand unique in the industry where customers are bombarded with multiple offers and numerous products. Thus we help small firms to enhance their productivity by applying standards plans of action and procedures. The specialty of Thinktank is in its comprehensive involvement in the marketing challenge of the client and offering tailored made media solutions, offering new age mobile media solutions, and focusing on innovative media solutions both in the digital and non-digital space makes Thinktank unique in the market. That’s the reason people across the different corners gravitate towards Thinktank’s services.

Throw some light on the Education background and Pre-industry Experience.

I started my schooling in Orissa I finished my graduation in the same state.. Gradually I moved to symbiosis institute of mass communication for my higher studies specializing in advertisement and public relations. The amount of exposure and learning during my post-graduation gave me the confidence to work in the firm to understand how the media market works on a real-time basis. Immediately I joined an advertising firm and worked there for solid 8 years. Having equipped with the market understanding I moved to Africa and invested my time and energy into a similar field and worked for two years. My professional journey continued with star com where I learned the principles of media management and many other professional qualities which I still apply in my business.

"The professional relationship gradually acts as a marketing tool for private entities"

What was the motive behind venturing out of your own company, and what was the underlying idea behind the company?

I was very clear about two things. I wanted to work for large Media firms to experience the scale and to build my relationship with the ecosystem. Therefore, doing a job was like building my foundation. I got to work on large budgets and big brands. However, the work was specialized and focused. I realized that Print and TV were what I was becoming a master of, but the world was changing. Digital, Mobile, and Innovation were getting popular, and I was keen to be part of this action. Also, the ecosystem was conducive for Start-Ups. Big brands were open to working with smaller firms. Therefore, I stepped out of the corporate job and started Thinktank

What are the plans that you are setting up for the growth of the company?

In my entrepreneurial journey, I have understood that changes are an integral part of human life. Concerning that Think tank also encourages changes in its business ideas and approaches for a wide variety of clients. In the upcoming days, we are corporatizing Thinktank with well cutting-edge technologies in our overall functionalities. Gradually building a strong team of media specialists to deal with multiple solutions and eventually Thinktank is planning to venture into event marketing and the creation of Intellectual property (IP) for clients.

what would you advise for the women as well as the younger generation who are aspiring to foray into this Indian business landscape?

First and foremost we should no longer feel that women are any different that the ecosystem is very democratic and that women enjoy equal opportunities. To think that we are women and need special assistance itself is the biggest challenge we must overcome. In my opinion, as far as the new generation is concerned, one must understand we are now not in a Corporate Ecosystem but an Enterprise Ecosystem. Unfortunately, one does not have the privilege of long gestation and learning period. Now women must hit the road running hence the new generation needs to be quick learners, extremely adaptable, and highly Accountable

Sunita Satapathy, Founder & Director, Thinktank

Over 20 years of experience in media planning, purchasing, and strategy. I worked for Lintas Media Group as a media purchasing director for about 10 years. She joined the Starcom Media Best Group as a general manager before she started her own business.