In the captivating realm of image consulting, one finds a dynamic and visionary woman leader who personifies creativity and empowerment. Meet Sheryl New. As a trailblazer in the industry, Sheryl defies conventions and embraces innovation to transform lives and perceptions. In her approach, she starts with selfdiscovery to understand the client's deepest motivations, laying the foundation for their brand and focuses on crafting appearance, behavior, and communication management to create a compelling brand image. Moving forward, Sheryl educates and guides clients in marketing their personal brand through various online and offline platforms and provides ongoing coaching and support to ensure sustained success with their new brand image.

Sheryl New, the visionary founder of TIB Consultancy, holds certifications in pivotal areas such as Certified Image Consultant from Global University of Lifelong Learning (GULL) and a certified trainer by Human Resource Development Corporation (HRDC). Additionally, she possesses a bachelor's degree in Technology Multimedia from University Malaysia Sabah, showcasing her expertise in both image consulting and technologydriven communication.

Engaging in an idiosyncratic interaction with Women Entrepreneur magazine, Sheryl shares the imperious details of her journey as one of the influencing image consultants in Malaysia. Let’s hear it from her.

“Embrace the power of your brand image, for it can transform your path, inspire others, and unlock endless possibilities in both personal and professional realms”

What inspired you to step in the field of image consulting?

From a young age, I developed a deep interest in image consulting, particularly in personal makeup and styling.Sadly, I couldn't pursue this passion due to my family's desire for me to focus on my studies and secure a stable office job. Consequently, I complied with their wishes, completed my education, and worked at a publicly listed company for several years. However, during my fulfilling journey as a stay-at-home mom to my two children over the span of six years, my desire to venture into the image consulting industry resurfaced. To embark on this path, I initially established my business as a beauty consultant, selling beauty and makeup products online and organizing workshops for clients. As my business grew, I realized the need to upscale and expand my services and ventured into the field of brand image consulting.

Tell us about TIB Consultancy. What is the underlying idea behind the venture and its key areas of specialization?

Allow me to introduce TIB Consultancy, an acronym for Total Image Branding. Our venture was established with a clear vision, to assist clients in effectively managing their personal and business brand image. We are dedicated to curating comprehensive image branding strategies that align with our client’s unique personal identities and business goals.

At TIB Consultancy, we specialize in various key areas. Our Brand Image Transformation Coaching Program aims to empower individuals and businesses with the tools and techniques to enhance their overall brand image. Through our Corporate Training and Workshops, we equip organizations with the knowledge and skills to project a cohesive and impactful brand identity. Additionally, we offer an Etiquette Transformation Program to help clients refine their social skills and conduct themselves with grace and professionalism. Lastly, our expertise in Brand Management ensures that our clients' brands are strategically positioned and effectively communicated to their target audience.

In your opinion what are some of the most critical challenges you encounter while working with clients? What steps do you undertake to overcome these roadblocks?

One of the most critical challenges encountered while working with clients is the initial resistance or lack of awareness regarding the importance of creating a strong brand image. Many individuals and companies underestimate the impact a well-crafted image can have on their success and fail to prioritize it.

To address this challenge, we invest time and effort in educating and inspiring clients about the significance of brand image in unlocking new opportunities and achieving greater success. We have also developed a strategic image management system. This system encompasses DISCOVERY, CREATING, MARKETING AND SUSTAINING to curate a strong and authentic brand image for our clients.

How has TIB Consultancy’s growth journey been so far? Tell us about some of the most memorable milestones the company has achieved so far.

TIB Consultancy's growth journey has been nothing short of remarkable. From its humble beginnings as a small firm, the company has experienced exponential growth and achieved numerous memorable milestones. One such milestone is the successful organization of image consultancy training programs for over 1000 individuals including students, working adults, C-level management and Entrepreneurs in Malaysia. This accomplishment signifies TIB Consultancy's impact in shaping the next generation of image consultants, empowering them with the skills and knowledge necessary for success in this competitive field. Additionally, TIB Consultancy's commitment to excellence has been evident through its consistent delivery of high-quality services to a diverse clientele.

How do you foresee the image consulting landscape evolving going forward?

As society becomes increasingly visually oriented, the importance of image consultancy will grow exponentially. In this fiercely competitive market, selecting the appropriate image branding partner becomes paramount. The right consultant possesses the expertise to effectively shape and enhance both personal and brand images, facilitating substantial growth.

To thrive in this evolving landscape, individuals and brands must carefully evaluate potential partners,

ensuring they possess the foresight, expertise, and adaptability to navigate the ever-changing dynamics of image management, enabling them to cultivate a powerful presence and achieve long-term success.

Sheryl New, Visionary Founder, TIB Consultancy

Sheryl New, founder of TIB Consultancy, is a visionary entrepreneur with expertise in image consulting. Certified in professional image and styling management, she empowers individuals and businesses to create impactful and congruent personal and professional images for success and growth. With her creative flair, innovative thinking, and commitment to excellence, Sheryl continues to leave a lasting impact in the field of image consultancy.