Modern retail and e-commerce have significantly changed the way people do business in India. With the rapid expansion of modern retail and e-commerce, it has impacted the structure as well as process of warehousing and distribution completely. Furthermore, the internet has transformed the retail industry by expanding retailers' reach from local to global levels, allowing businesses to reach newer markets.

Creative Newtech Limited, founded in 1992, is an organization that has evolved into an experienced Modern Retail and E-commerce Distribution Specialist in the Indian and Middle East markets. The company serves as an entry specialist for new brands looking to enter these markets and target all three channels - online, retail, and general trade. Through its goodwill, expertise and influence to introduce world-class brands across categories into their portfolios, the company has made a name for itself as one of the most trusted companies in the business today. Furthermore, it has also been successfully aiding its partners in leveraging their market positioning and enhancing their bottom line.

The Women Entrepreneur magazine engaged in a conversation with Purvi Patel, Co-Founder & Whole Time Director at Creative Newtech Limited to find out more about her career and her company's philosophy.

Give Us A Brief Overview Of Creative Newtech Limited.

Creative Newtech Limited is a publicly listed company on NSE board (2019). We are an expert in offering market entry services for some of the best brands in the market including, Samsung, Epson, GoPro, Philips, Panasonic, MSI, Transcend, to name a few. As market specialists for experiential products in FMSG, FMCT, FMEG and EB, we have also extended our brand licensing arrangement with Honeywell and expanded our geographical coverage for Honeywell goods across Southeast Asia and SAARC. We are also launching a robotic vacuum cleaner by the name of Dustor. Moreover, we also have a b2b digital platform where IT partners can transact, discover and also sell their products to other partners.

Shed Some Light On Your Expertise As A Business Leader.

Being a leader at Creative Newtech Limited, apart from strategy it also entailed shouldering a range of important tasks. I have been handling Human Resource, Marketing, Logistics and other key business functions among other things. I have always focused on driving change in our approach to stay relevant with the current disruptive market. As a founder and director, I have been constantly developing complex yet effective distribution business methodologies. I have also envisaged pioneering initiatives like eWaste Utilization, and have been a creative problem solver for large scale enterprise teething issues.

Take Us Through Your Early Educational Journey And Industry Experience.

I'm a trained professional in Computer Programming & Pharmacy. My husband and I established the company when I was just 22. We have come a long way to become one of the most trusted distributors in the market today. Currently, we are working with Gen X employees, wherein, we are constantly updating our processes and technologies to stay abreast of the changing times. We believe in knowledge sharing, wherein, we try to leverage expertise of our new generation talents.

What Have Been Some Of The Most Significant Milestones Or Achievements That You Have Earned Throughout The Years?

The most significant milestone would be the growth of the company that we have witnessed so far. From catering to distributors, we are now directly offering our services to the brand owners. From a mere, small service company, to a retailer, and then transitioning it to a public limited company has been one of the key milestones for us.

“Change is constant, and evolving is one thing which will keep you growing in business. So, that is what we believe in; evolving with time and changing the concept as per changing market dynamics”

How Has Your Professional Journey Been So Far?

I have met a lot of professionals, industry leaders, and evangelists in my career. Working with these people has helped me grow professionally as well as personally. They've also contributed to the growth of this company. Change is constant, and evolving is one thing which will keep you growing in business. So, that is what we believe in; evolving with time and changing the concept as per changing market dynamics.

How Do You Strike A Balance Between Your Work And Personal Life?

Ketan & Me as a team have consciously been playing on our strengths and working on our weaknesses. It was a conscious decision for Ketan to be the face of the Business as he is a Visionary and a Dreamer. I at the backhand is making this come alive in Space. Working at backhand gave me time for family at early years of my children. I believe in the process of the way products grow rather than going the other way around.

How Do You Keep Yourself Well Aligned With The Periodic Evolution Occurring With The Industry?

We always emphasize carrying out training programmes for our staff members. To cater to our client's in the most optimal manner, we also attend online courses and invite trainers in the office. We constantly visit exhibitions to keep ourselves updated and become future-ready & tech friendly.

As A Successful Professional With Vast Experience, What Advice Would You Like To Give To Young Women And Girls Who Aspire To Become Business Leaders Or Entrepreneurs In The Future?

If you see my Job Description it says "Whatever it takes" that has been my guiding philosophy. It is about doing what it takes to reach one's goal. So, one should start first and be careful where you would be heading towards. Everything else will fall into place if one has a vision to succeed in life.

Purvi Patel, Co-Founder, Creative Peripherals & Distribution

Purvi is the Co-founder & Whole Time Director of Creative Peripherals and Distribution Limited, Creative Peripherals is one of the most wide-spread distributors in the field of IT, Imaging, Lifestyle, and Security. It have their presence all over India. Also Hong Kong, UAE and SAARC regions. CPDL was established in 1992 along with her business partner. Their portfolio consists of 20 plus brands, 3000 products and 5000 dealers..