The construction industry is considered to be a truculent and contentious business. And the major causes of losses and disputes in this industry are delays and disruption. Niti Jain, Global Director of Sales & Business Development, Masin Projects thrives to live the mission of the organization of helping clients to eradicate such disputes in the construction & engineering industry and manage them efficiently by providing Masin Services. The unrivaled leader has over 22 years of leadership experience in multiple departments involving Project Management, Risk Mitigation, Profit & Loss Management, Customer Relationships Management, and many more. She has been associated with leading organizations & brands like Dalmia Resorts, Igate, Orion Secure Solutions, Ihorizons, Consus Global, Kochhar, and Kochhar to name a few. In Masin Projects, she has been instrumental in engendering revenue and building clients across Oman, Kuwait, Turkey, Spain, South East Asia, Russia, Africa, and the Middle East. Niti is recognized as a team leader who focuses on amalgamating unprecedented expertise in critical thinking & innovation and delivering long-term business solutions to her clients and also maintaining long-term relationships with her clients. Let’s hear it from her.

What are the various responsibilities you shoulder as the Global Director of Sales & Business Development for Masin Projects? What are your focus areas in your current role?

My role involves keeping track of future opportunities. I take on my shoulder the responsibility of getting business from new and potential clients & building strong relationships with our existing clients. Initially, I was looking after the business development and Sales for India but now I take care of Oman, Kuwait, Turkey, Southeast Asia, Singapore, Spain, and Africa. My prime focus is to spread Masin wings everywhere in the global Construction and Engineering Industry as we are known as Cancer Specialists intending to repair the dead parts and give new life to the patients. Driving business, retaining existing customers, and establishing executive relationships with all major stakeholders across geographies, I have been providing leadership to the sales team while fostering a culture of accountability, and professionalism for achieving high performance. Reviewing customer-centric activities, anticipating customer needs, and improving customer satisfaction, my focus is to maintain awareness of the competitive market landscape, expansion opportunities, and industry penetration.

What major challenges do you encounter as the business development leader of Masin Projects? How do you tackle them?

The biggest challenge for a business development professional is to understand the organization’s product & service before presenting it to the client. Masin provides very niche services under Claim Management Consultants & Arbitration Experts. We package our services in such a manner that creates a value proposition for each customer who is associated with Masin. We face challenges from our competitors as we compete against the Big 4’s of the world globally but our quality of work surpasses everything and that is why Masin is the best and all 150 experts and professionals who are associated with Masin today are known in the industry globally for their work. Customers are our biggest assets and as a sales and business development professional, it is my responsibility to take care of my assets. Being Commercially viable is also one of the key factors in this industry as many players in the global market provide the same kind of services but Masin does not compromise on the quality of work. We have been successful in sailing with the big fishes not being bitten by them.

"Driving business, retaining existing customers, and establishing executive relationships with all major stakeholders across geographies, i have been providing leadership to the sales team while fostering a culture of accountability, and professionalism for achieving high performance"

What are the significant events of your professional career that you consider a milestone?

In Igate I got the biggest gas & electricity process from the UK and the company which outsources their activities to us was Sainsbury and it took us a year to convince the Brits that Indians are the best in what they do. I along with my team generated 10 times the revenue. My responsibilities as Global Business Development & Sales Director were to focus on the existing markets and to develop new markets for Consus Global across India, Southeast Asia, Australia, USA, Canada, Sri Lanka, and Africa. The most significant event that ever happened was the biggest deal that I cracked and that was the account of Mukesh Ambani. That was the best day when I got the opportunity of meeting the man himself. We cracked the deal of USD 1.2 billion after a year.

What insights do you want to share with the women who are aspiring to foray into the sales industry?

Being a leader in the sales industry requires dedication. One needs to be passionate about his/ her work. I believe the role of a sales professional and a doctor is very similar. Both need to understand the problem of the patient/customer and give out the best remedy/solution to them. So be patient and friendly with your customers and one can easily be very successful in his/her career as sales professional

Niti Jain, Global Director Sales & Business Development, Masin Projects

An MBA in sales and marketing from the faculty of management studies and a post graduate in english literature from agra university, Niti has 22+ years of professional experience excelling in every stage of her expedition with tenacity & commitment towards her work.