Nimisha Melag: A Digital Enthusiast Delivering Superior Customer Experiences By Amalgamating Business Skills & Technological Proficiencies

Leaders

Nimisha Melag: A Digital Enthusiast Delivering Superior Customer Experiences By Amalgamating Business Skills & Technological Proficiencies

Nimisha Melag: A Digital Enthusiast Delivering Superior Customer Experiences By Amalgamating Business Skills & Technological Proficiencies

Nimisha Melag
Founder & COO, Ispeed Canada Fintech

In India, professional women across all domains are gradually finding opportunities to demonstrate their leadership potential across various industry verticals. Emerging as a premium hub to mould the aspiring women leaders of the future into the prolific industry stalwarts of today, IIM Ahmedabad is lauded for the encouragement it provides to these phenomenal professionals to achieve their success by overlooking the gender-based prejudices put forth by the society. Nimisha Melag is known for her leadership skills and entrepreneurial notions that enabled her to rise and succeed as a new-age leader of this generation with her skills honed at a fintech program at IIM Ahmedabad. Her brainchild iSpeed Canada Fintech is a digital tax filing platform for the North American market, ever since its establishment in 2021. Apart from the tax filing services, iSpeed Canada Fintech strengthens the financial future of its clients through an array of alternative AI driven financial recommendations, better suited for client needs. Passionate about delivering superior consumer experiences by leveraging technological enablers, Nimisha admits that this venture gives her an opportunity to do so. Below is an excerpt of Nimisha’s interview with Women Entrepreneur Magazine.

What motivated you to establish ispeed canada fintech? Tell us about the underlying idea behind the platform & its unique features.

Being passionate about different ways of leveraging technology, I deliver simplified yet superior customer experiences through my firm iSpeed Canada Fintech. An AI-driven tax filing and financial savings platform, iSpeed Canada Fintech gives me a great opportunity to blend my business skills with technology. Ergo when I got this opportunity, I decided to take it up right away. As an innovative digital tax filing platform, iSpeed Canada Fintech empowers its users to strengthen their financial future by providing a complete suite of financial planning services to our customers- ranging from tax filing, investment advisory, and other options.

Highlight the distinctiveness of ispeed canada fintech. What makes the firm unique amongst its other competitors in the market?

As a leading fintech company based in Canada, iSpeed Canada Fintech has created a high-speed platform for the online filing of income-tax returns, both through the website and mobile app. It operates in B2C as well as B2B space. iSpeed Canada Fintech. is a government-approved E-Return intermediary in Canada. In the B2C space, the company provides a fast and user-friendly platform for individuals to seamlessly file their Income tax returns with the tax authorities.

Reflect on the services provided by ispeed canada fintech & its usp.

Currently, we provide two types of services, self- e-filing as well as expert e-filing. Self- e-filing is a free service whereby individuals can directly upload documents, fill in the details, review the tax computation and submit the tax returns for filing. Expert e-filing is a paid service where one can simply upload their documents for the tax experts to do the computation and filing.

In the B2B space, the company provides a web-based platform to tax intermediaries (CPAs tax consultants, lawyers, and such) and corporates for bulk filing of tax returns for their clients and employees at very high speed. In fact, this has been one of the USPs of the company.

What are the various roles & responsibilities that you shoulder as the founder & coo of ispeed canada fintech? What has been the driving force behind your success as a business leader?

We are a small team and everyone does everything in their capacity to move forward. I majorly focus on our go to market strategy and oversee setting up operations in Canada.

There is no instruction manual in business, the most crucial path to success here is to stay grounded and focus on your work”

I don’t think, there is an instruction manual to run a business. The most crucial path to success is to stay connected with the end user, and focus on building your product in line with client needs.

How do you foresee the global banking & payments industry going forward? What steps do you take to keep yourself well aligned with these periodic evolutions?

The banking and payments industry is undergoing its’ evolutionary space and the best way of staying updated is to stay connected with as many business leaders as possible. It is literally learning on the job!

Drawing from your experience as a successful business leader, what would your advice be to young women & girls who also aspire to become business leaders and entrepreneurs in the future?

For women and girls who want to succeed in this domain, my first advice would be to identify their happy spots in their own career. Do Not Give Up! Believe in yourself and remember your next moment is your next chance. Lastly, your story is your own, make your mistakes and take your risks.

Nimisha Melag, Founder & COO, Ispeed Canada Fintech

As the Founder & COO of iSpeed Canada Fintech, Nimisha is passionate about delivering superior consumer experiences by leveraging new age technologies and data assets. A seasoned professional with 20 years of experience across Banking/Payments & Loyalty, Nimisha holds an MBA degree from the Narsee Monjee Institute of Management Studies and has completed a short course in Fintech from IIM Ahmedabad, Outside of work, she is an avid runner, history buff, and an avid traveler, who draws her inspiration from Michelle Obama.

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