Setting a quantifiable long-term goal and then working towards it with persistence is Laju Nanwani’s mantra for success. An entrepreneur in the field of personal development, she is the owner and director of Sydney based firm, Dream For Freedom.

Dream for Freedom is the trading name. The company name is Mukti Lingua Pvt Ltd trading as Dream for Freedom. Mukti means Freedom in Sanskrit, and Lingua means communication in Latin. The idea for the name was Freedom through communication.

Laju has a bachelor's degree in mass communication and has earned significant experience in the Indian film industry, journal-ism, and the IT sector. She also worked as a business sales executive during her career, which fascinated her to pursue a master's degree in business administration. She then worked as a marketing lecturer for a year and as a marketing communication and content specialist for over three years after that. Driven by the de-sire to build a more prosperous life for herself, Laju got associated with a business owner with whom she is currently working and making a fortune. Business in the field of Personal development is what truly fascinated Laju. She is passionate about impacting lives of others and making a real difference in their lives.

In an interview with the Women Entrepreneur Magazine, Laju talks about her challenges, milestones, and her illustrious journey that led her to where she is today.

Give Us A Brief Overview Of Dream For Freedom.

Dream for Freedom provides a world-class income opportunity as well as award-winning Personal Development courses to men and women in over 100 countries worldwide.

Personal Development / Leadership Development is the focus of our product line. We've created award-winning online courses and have hosted life-changing Leadership Development events in exotic locations all over the world.

I promote personal development courses. These are both online courses and live events, with the majority of the content centred on the correct way of thinking. It's all about how some-one can change their life by changing their mindset.

Take us through your early educational journey and prior industry experience. What motivated you to venture into creating an organisation that specializes in personal development education courses?

I received my bachelor's degree in mass communication from Queensland University of Technology in Australia. International journalism, advertising, marketing, and public relations were my majors. After that, I moved to India and worked as a production assistant and director's assistant. Because of the film industry's instability, I then become a journalist, where I worked as a correspondent, senior features writer, Features Editor, and copywriter for an IT company. Later in my career, I was offered a position in business development. After working in the Indian journalism and IT industry for around 6 to 7 years, I returned to Australia to pursue my master's degree. I completed my MBA from Monash University and spent a year as a marketing lecturer at Deakin University. After that, I worked for a company named 24/7 Direct for over three years as a Marketing Communication & Content Creation Specialist.

Despite having a master's degree and years of experience, I felt I was underpaid, I wasn't even making $50,000 a year at the time because I did not have the proper visa. Despite the fact that I was receiving high-paying job offers, they would turn me down due to no work visa.

Even after several tries, the government refused to grant me a visa, so I felt Australia was not for me until I attended a conference in Melbourne in February 2020. The presentation was about a business opportunity where they would train you, offer all of the necessary materials, and most importantly, you wouldn't need a visa to work with them. Without a second thought, I registered my company Dream for Freedom in February 2020 and started building it. This changed my life; I decide on how much money I wanted to make and when I wanted to take time off; I was, in a sense, my own boss.

Covid began to hit the world in March 2020, and the world was becoming increasingly unstable. I was only concerned about my business. In May 2020, I earned my first $10,000 profit. In January 2021, I earned about $20,000 and in June, I earned $50,000 in a single month. All of this happened during the pandemic, when there were lockdowns and restrictions in place, and I was working from home. Then I realised I wasn't in need of a job anymore. This company was the best thing that could have happened to me.

Throw some light on the various roles and responsibilities that you currently shoulder at dream for freedom. What are some of the most challenging aspects of leading the organization? How do you overcome them?

When it comes to roles and responsibilities, I consider myself to be a one-man show. I'm in charge of sales, marketing, finances, budget, and pretty much whatever a company needs. Except for the accountant I recently hired, we don't have any staff. I've learned a lot by doing everything on my own.

Building a business in the midst of a pandemic and managing all aspects of it is a difficult task; to stay afloat, one must be mentally strong. Reading a lot of books and training my mind to believe that no matter what the situation is, I can solve it has really helped me stay mentally strong. The distribution of resources was the second biggest challenge I faced. The circumstances may have thrown numerous obstacles in my path, but I did my best and succeeded.

“Building a business in the midst of a pandemic and managing all aspects of it is a difficult task; to stay afloat, one must be mentally strong”

What are some of the most significant mile-stones that you have achieved so far as a business leader? What is your guiding leadership mantra?

Starting a business during Covid was the most remark-able milestone. The obvious second would be when I made my $50,000 profit in a single month. Even during the pandemic, staying consistent and profitable was a great accomplishment.

We have some excellent leaders in our company and I often seek their advice. Our company's owner is a true leader whom we look up to. He always talks about tak-ing ownership of our decisions. He says, "Go after what you want, have a vision, focus, and then believe that it's going to happen." We must believe that it has already happened, even before it happens. That's something called manifestation.

What would you advice women aspiring to become business leaders and entrepreneurs?

As women we must have immense courage. There will be days when you put in a lot of work but get no re-wards, and days when you don't put in any effort but get a greater return. As a result, one must have a long-term vision. In the next four years, my long-term goal is to become a millionaire in this industry. I'm 36 years old, and by the time I am 40, I hope to have made a million dollars and purchased my own property in Australia.

I would suggest that you must have a goal, but you must also understand that not every day will be smooth, but you must always keep going.

Laju Nanwani, Owner & Director, Dream For Freedom

Laju has a bachelor's degree in mass communication and has earned significant experience in the Indian film industry, journalism, and the IT sector. She also worked as a business sales executive during her career, which fascinated her to pursue a master's degree in business administration. She then worked as a marketing lecturer for a year and as a marketing communication and content specialist for over three years after that.