Aiming to bring out-of-the-box creatives and content to the digital world, Krittika Marwaha incepted LOM Digital in 2011. After completing her post-graduation in management from Chandigarh University, Krittika gained immense knowledge while working with advertising giants like Ogilvy & Mather (O&M) and J Walter Thompson. She was keen to build a future-ready agency which enabled her to develop a Landscape Outsource Marketing through her venture. She is determined to bring change in the industry’s perception in building client and agency relationships by offering extraordinary digital marketing services. Though her venture started from a garage, she managed to bring Trip Advisor as her client on board during the initial days. Her exceptional contribution to the field has helped her to build a work strength of more than 30 people in LOM along with extending the branches in four divisions and growing by 200 percent every year. Krittika has shared her vision and views about LOM and the digital marketing space in an exclusive interview with Women Entrepreneur Magazine. Here’s the interview.

Give Us A Brief Overview Of Lom Digital. What Are Some Important Features Of Your Expertise As A Digital Marketer?

LOM Digital is an agency for the digital age. We are a Gurgaon-based design and consulting agency with a focus on creating handcrafted digital experiences. Our goal is to offer clients the advantage of digital developments. Our team creates bespoke works that provide great experiences to its audience as well as elevate the brand. We go beyond the conventional approach of digital marketing and offer tailor-made solutions to our clients. The results are projects that burst with charisma while remaining rooted in sound strategies. Our holistic approach makes us a formidable partner in ensuring that the client’s business goals and ideas come to life in the tangled space called the Internet.

Tell Us How Do You Deal With The Several Challenges Coming To Your Pathway While Serving Your Clients.

Different clients come with a different set of needs or wants. Mostly they want to see a senior person of the organization across the table. They talk about a strategy, gain insights, and pick up the balanced market views, then they want to outsource their thinking and often look forward to bouncing off their ideas. Being an advisor and strategy maker in this aspect, I opt to devote timely attention, and meticulously detail the client about every little part that we have planned. In other words, I prefer to do things that matter and be my client’s extended arm. My team is quite professional and dedicated in this regard and is focused on delivering impactful digital experiences to the audience. Over the years we have acquired the reputation of moving away from the traditional marketing processes to groundbreaking approaches while dealing with Marcom challenges. This brings a brunch of projects shining with brilliance and rooted to sound strategies.

“Our goal is to offer clients the advantage of digital developments”

What Makes Your Agency Unique And Different From Other Competitors In The Market?

Our project deliveries stand unique for every customer. One of our major projects that became popular in the industry was Google.org’s Digital India assignment through Central Square Foundation. Being a gold partner of Google and YouTube, we created story-telling video content for rural children of India. The project was promoted through the government’s DEEKSHA platform which has currently reached more than 100 million children across the country and is running with excellence for the last two years. Our other projects include the Yahoo Big Idea Chair Awards, the Kindle launch for Amazon in India, the Swachh Bharat initiative for OLX, the Everyday Spend Card launch for American Express, and others. We are continuously adding value to our clients through our strong strategic approaches of thinking big and executing smart. We dig deep to unravel the DNA of every brand, wrap it with freshness and innovation and dress it with contemporary industry and market insights. I prefer to call LOM an agency that transforms organizations to the digital age. We have developed various mediums of engagement for our clients including innovations in print media, enhancing rich media, and using innovative short format videos, in addition to heavily leveraging AI and Machine Learning. We have four divisions Mainstream Advertising Digital Communication, Dynamic Video Content Production, and eLearning Content Development, to fulfill all these activities and make our clients satisfied with our work. All of these make us unique among others.

Share Your Views On How You Want To Shape Lom’s Future.

We are growing every year but we remain a startup from our heart looking for opportunities and trying to carve a niche in the industry. We try to stay updated with the global trends in addition to setting new trends and benchmarks. We are keen to embrace technological advancements in different aspects of our operations making LOM seamlessly blend creative outputs with technology.

What Will Be Your Advice To The Budding Women Entrepreneurs Who Are Interested To Contribute To The Digital Marketing Space?

I would tell them to stay focused on assisting the clients and making them feel comfortable that you work alongside them towards achieving their organization’s goals.

Krittika Marwaha , Founder, Lom Digital

Krittika Marwaha with her immense leadership skills of conceiving and implementing roadmaps and leading teams has carved a niche in the global business and agencies across domains like ATL, BTL, social, content and new media. She has worked with top-notch agencies including, Wunderman and Solutions Digitas and Ogilvy&Mather where she gained extensive knowledge on how to bring out the best result in any kind of situation.