Behind someone’s success, there is always determination and courage. In our quest of recognizing such women who are striving to reach the pinnacle of success by taking that first bold step towards success, we found Ketaki Kiran – a go-to business mentor and consultant. As a Director of Ablaze Rays, she is transforming the lives of enterprises through market-centered consulting and advisory services. In an exclusive conversation with Women Entrepreneur India, she shares interesting details about her journey and her strategies that are driving the brand towards the zenith. Kindly peruse the excerpts of the conversation.

Give A Brief Overview Of Ablaze Rays. Highlight The Major Features Of Your Firm And Its Expertise?

Ablaze Rays is a key player in the business consulting and advisory services field in Africa, Asia, Middle East, and Europe. The company focuses on bridging the gap between the management approaches and its actual implementation plans in sales, Marketing, Trading, Import, and Export. We are mainly into International Marketing and Business Development Consultancy for all types of business construction, Trading, Import and Export, and E-commerce.

Take Us Through Your Educational And Professional Journey. How Did It Lead You To Establish A Business Consulting Firm That Specializes In International Marketing And Business Development Consultancy?

I have done my MBA (International Marketing & Trade) from Symbiosis, Pune. I have always been interested in business. I thought that if the goal is aggressive then achieving it presents a significant challenge, so when I got the chance I left everything and started a business of my own.

Share Your Opinion On The Growth Of The Business Consulting And Marketing Service Industry? What Opportunities Do You Foresee Developing In The Market?

The consulting and marketing service industry growing in India is currently growing to its peak. Many opportunities are surfacing and these will be taking the market on another level. With govt giving opportunities to fund new businesses and as new entrepreneurs are rising, opportunities from/for tech, food, and fashion industries are also increasing.

“Under ketaki kiran’s aegis, ablaze rays is empowering minds and offers services to businesses in infrastructure, engineering, trading, power projects, bulk drugs, cosmetics, and more”

Tell Us About The Various Services That Ablaze Rays Specializes In. What Are Some Additive Advantages The Firm’s Services Bring To The Table For Your Clients?

In my company trading partners and trading services include different international companies, wholesalers, and manufacturers that we introduce to existing as well as potential customers in the Middle East, Africa, and Central Asia - acting as a middleman. In conclusion, to help introduce various products and services in foreign markets.

Give Us A Glimpse Of Your Clientele. Take Us Through A Client Case Study That Illustrates The Positive Impact That Your Services Have Had On The Clients’ Business Requirements.

A case study, I remember it was one of our very first clients, around 2016. Theirs was a startup and very new into the market, we developed their startup thoroughly and made a way for them into the market. We met their specific set of expectations and it was amazingly successful. It was an enlightening experience as it was the first startup for me and as well as my team. Our clients built the success of our company before the internet, our import and export team traveled the world to develop relationships with suppliers.

While the internet has helped with communications, we continue to meet face to face with many of our suppliers and customers. Building relationships and trust form the foundation of our company.

How Has Your Professional Growth Journey Been So Far? What Are The Different Facets Of Your Personality Or Your Leadership Style That Have Helped You Lead The Company In Its Journey To Success?

As a person, I am very adventurous with a lot of quirky ideas, and my motto of daring to be bold, not only for business but also for the community.

I like going around the world perfecting businesses from scratch. As a business consultant, I like to face new challenges despite any conditions. I look for always to excel and transform what we do into a rewarding experience for everyone.

What Is The Roadmap Ahead For Your Professional Journey As A Business Consultant? Are You Looking To Focus On Any Specific Areas Or Capabilities In The Days To Come?

I always look to excel and transforms everything we do into a rewarding experience for everyone. Being an independent business consultant gives me a lot of accretion with new opportunities. I have recently started a new venture in Dubai (UAE) Kamaki Foodstuff Trading LLC, my new venture consists of various trades of foodstuff from all over the world, along with general trading. And I am looking to expand anywhere the opportunities take me. Consequently, the key is to keep learning every day so we should always look up to opportunities despite their various fields and places.

Ketaki Kiran, Director, Ablaze Rays

A leader with proven ability to drive business expansion through aggressive sales initiatives that deliver revenue growth, market share, and market penetration. Ketaki is a strategic thinker who can plan and implement sales, marketing, and business initiative to support corporate objectives.