Jayanthi K. is a result-oriented professional with over 11 years of expertise in the hotel sector, including building and managing sales, support, and experience record in reaching high levels of customer satisfaction. Her ability to form meaningful connections with clients and her people management skills have been recognized throughout her career with multiple accolades and achievements to her name. Currently, Jayanthi is successfully driving business for both brands; Holiday Inn Resort Goa (IHG) and Essentia Hotels & Resorts (A Unit of Averina International Hotels) by establishing sales strategies across multiple market groups with the goal of improving hotel revenue. Jayanthi is currently in charge of the entire Sales and Marketing section, which includes room sales, banqueting, and events, as well as public relations and communications. She is known for her innovative tactics and commercial experience which plays a critical role in the hotel's revenue growth prospects.

Averina International Resorts Ltd. was established by Xavier Furtado, motivated by the conviction that true hospitality can only be accomplished when a hotel/restaurant blends the values and traditions of its host community with excellent service and extraordinary attention to detail. Averina has assembled a centralized management team with competence in all aspects of the hotel industry and continues to establish an expanding portfolio that exemplifies excellence by consistently being acknowledged and providing great service. Averina is a hospitality corporation that owns and operates the Holiday Inn Resort Goa as well as the gastronomic marvel, The Fisherman's Wharf chain. Significantly, Essentia Hotels and Resorts is another brand launched by Averina International Resorts Private Limited in the year 2018. Essentia is a modern, contemporary, and fresh hospitality brand created by industry veterans who have joined forces to reimagine their cherished hospitality tradition. With a new brand, new locations, and new guest experiences, it is always challenging the status quo and anticipating its customers' shifting requirements. Essentia is a complete hotel management solution built with one clear purpose in mind: “Maximizing the financial performance of your Essentia - branded property”.

In an exclusive interaction with Women Entrepreneur Magazine, Jayanthi K. walks us through her professional journey as well as her unique play at Essentia Hotels and Resorts and Holiday Inn Resort Goa.

Take us through your early educational journey and preceding industry experience that you bring to the table.

I Graduated from Kanpur Vidyapeeth (Sree Raksha Education Trust Bangalore) in 2002 and further pursued my master's degree in Digital Marketing from Delhi School of Internet Marketing. I have over 11 years of expertise in the hospitality industry and have worked with Indian and international Hospitality brands of repute which includes Intercontinental Hotel Group (IHG), Oakwood Hotels, and Royal Orchid Hotels, to name a few. Prior to joining Holiday Inn Resort Goa and Essentia Hotels & Resorts (Subsidiary of Averina International Resorts Ltd), I worked and contributed significantly to sales growth at Holiday Inn Bengaluru Racecourse (IHG) and Sheraton Grand at Brigade Gateway (Marriott International). 

Throw some light on the various roles and responsibilities that your current role as Director Sales & Marketing entails at Averina International Resorts. 

I'm instrumental in creating sales strategies across various market segments in order to maximize hotel revenue for both brands - Holiday Inn Resort Goa (IGH) and Essentia Hotels & Resorts (A Unit of Averina International Resorts Ltd). Currently, I'm spearheading the sales and marketing team, as well as charting business opportunities, and continuously aiming at meeting the Hotels commercial objectives. I'm responsible for Marketing Communications, Public Relations, Branding, Social Media Management, Digital Marketing, Branding & Identity, Media Planning, Strategic Marketing Campaigns, and execution of new projects.

“Jayanthi is known for her innovative tactics and commercial experience which plays a critical role in the hotel's revenue growth prospects”

Would you like to include a statement expressing your feelings about Holiday Inn Resort Goa and Essentia Hotels & Resorts?

I am delighted to hold a key position at such brands and to work with a very special team at Holiday Inn Resort Goa and Essentia Hotels & Resorts. I am looking forward to continuing my journey while creating #HIGRmemories #EHRmemories for all of our valued business and leisure guests by crafting the exceptional and timeless service for which Holiday Inn Resort Goa is known and has always provided unparalleled service excellence along with luxurious facilities located on the picturesque Mobor beach in South Goa with direct beach access. And my ambition is to continuously elevate this vision and the overall guest experience while at the same time attaining financial goals.

Jayanthi K, Director Sales & Marcom. Averina International Resort

Educational Qualification

·Graduation from Kanpur Vidyapeeth (Sree Raksha Education Trust Bangalore) ­ 2002

·Passed II PUC from Dr. Ambedkar College ­ 1999

·Passed SSLC from Bon Secours Girls High School­ 1997

Awards of Recognition

· Winning Ways Department of the year 2019 ­ Intercontinental Hotels Group

· Recognized for the commitment and contribution during the lockdown period for single-handled & Managed the Institutional Quarantine Business through Vande Bharat flights at BIAL which contributes INR 40 Lakhs business in room revenue for July & August 2020. 

· Winner of the Outstanding Manager of Quarter ­ Jan-Mar 2018 ­ Sheraton Grand at Brigade Gateway

· Highest Lead closer for the Month ­ Jan 2018 ­ Sheraton Grand at Brigade Gateway· Recognized by the Senior Management for additional Revenue Growth month on month ­ Sheraton Grand at Brigade Gateway 

· Certification of recognition ­ Sales and Service Foundations Training by Marriott International Hotels ­ November 2017 

· MBTI Workshop on Managerial Effectiveness ­ December 2011.

· Secured first position in Sales & Marketing Competition ­ 2008 ­ The Chancery Hotels Recognized for achieving Budgets and Revenue of the Hotel successively ­ November 2007 ­ The Chancery Hotels

· Recognized for achieving Budgets and Revenue of the Hotel successively ­ November 2007 ­ The Chancery Hotels