HR outsourcing market is globally expected to grow with a CAGR of more than 10% till 2027. The adoption of HR outsourcing is rising rapidly across several medium and small size enterprises. The act of human resource outsourcing has proved to be beneficial in terms of efficient and economical business processes. The optimized utilization of its resources provided by HR outsourcing helps the organizations to maximize inputs and profits. The digitization of human resources outsourcing is a key driver in the market due to the increasing digital literacy and awareness in industries such as healthcare, IT, hospitality and retail. On the other hand, lack of flexibility is expected to be the key restraining factor for the HR outsourcing market. This is where Yeseer came into being to render the best candidates for different HR functions through their wide resources and high-standard qualification processes. Yeseer provides HR consultation and coaching for companies that take the endeavour to enhance the environment of their workspace to a whole new level of international standards in the GCC area. The WE engaged in a conversation with EsraaNusair, Founder of Yeseer, in order to know more about the virtual HR consultancy and the core philosophies it is governed by.

Yeseer and the opportunities your company is enabling in Saudi Arabia.

The prime idea behind our virtual H.R concept is to help companies and to outsource some of the HR functions. Yeseer provides consultation and recruitment operations as well. In this new era that we are in, the emergence of numerous services and assistance is giving birth to more and more companies across the globe. Especially Saudi Arabia is rising up as a new Greenfield with new projects and new ideas with entrepreneurs in manifold. A lot of start-ups among them cannot be able to hire an HR team as HR professional is a highly paid designation. Yeseer comes up to cover for that. We provide consultation help them to find the people with best potential through our diversified resources and well-structured processes. The other aspect of our company focuses on recruitment. Yeseer takes the effort to bridge the gap between the candidates with enormous potential and the ever-growing employment opportunities. With profound understanding of local market and expertise of international HR agency, we help the companies to bridge the gap by finding the best candidates within Saudi Arabia and beyond. Yeseer operates with international approach to virtual HR headhunting consultation and is exposing the new concept to Saudi Arabia.

Tell us some of your expertise as a business leader.

At Yeseer, we work with the teamwork mindset. I approach my team to examine the assigned task in order to find out key challenges. My objective is to create a comfortable space for my teammates so that they love their job and give the best inputs to their work. I try to provide them with solutions that enhance their performance instead of dictating them.

“Yeseer takes the effort to bridge the gap between the candidates with enormous potential and the ever growing employment opportunities”

What advice would you like to give the women who are aspiring to foray to the field of human resource and also to the women who are aspiring to become a business leader?

The first and foremost advice that I want the entrepreneurs to keep in mind irrespective of their fields is that women are socially conditioned to depend on their male counterparts for their every existential need. They certainly need to rise above this misconception and be truly aware of their capabilities. In order to excel in work field or to perform with excellence to achieve their goals, they must break the shackles of the false assumptions and limitations in the way to their dreams. Any entrepreneur must pen down their ideas or plans in order to implement them in real. Before any legal and governmental procedure to launch a start-up in Saudi Arabia, one can easily register themselves online as a freelancer to find the breakthrough towards starting a business. Along with polishing their calibres, they need to educate themselves on how to commercialize their forte or idea and promote it. There is plethora of information available in any format such as books, podcasts, audiobooks and crash courses to learn about marketing. The women in business need to have clarity about how they are benefiting their community, country and humankind through their service. The ethical ground should come first before any other aspirations a woman entrepreneur has. Our mantra behind the initiative to bring life to every idea of ours is – “victims talk about problems, we dare to speak of possibilities”.

Esraa Nusair, Founder & CEO, Yeseer

Yeseer came into being to render the best candidates for different HR functions through their wide resources and high-standard qualification processes. Yeseer provides HR consultation and coaching for companies that take the endeavour to enhance the environment of their workspace to a whole new level of international standards in the GCC area.