Divya Verma was pursuing her second year of BCCA (Bachelor of Commerce with Computer Application) when she decided to become a Chartered Accountant. She was fortunate to get the guidance and support of her mentor and a great faculty of Taxation in India, Mr. Farooq Haque. He encouraged Divya to pursue CA. However, destiny had other plans for her. While she was doing her intermediate, she joined Mr. Haque's firm YO Edutech Solutions, which was a game-changing experience for this passionate lady. Learning to navigate through professional life, Divya began working more actively with the marketing team and started contributing ideas and growth strategies.

Her growing passion for creating and implementing business strategies kept pulling her towards marketing. “As I found myself deep diving on the internet to find the next marketing course to complete, I realized that this was my true calling. During the same time, as several of my friends were starting their professional careers, they were sharing with me their struggles to find clients. This issue led me to the idea of having a platform that can connect professionals with clients or companies who require expertise on essential matters occasionally but cannot afford to hire a full-time employee for the same. The more I delved into the opportunities for the market, I became confident of the feasibility of this venture. Finally, in 2018, we officially began working on what Taxolawgy is now,” Divya Verma narrates the genesis of Taxolawgy.

In an exclusive conversation with Women Entrepreneur India, Divya shares more interesting facts about her brainchild.

Give Us A Brief Overview Of Taxolawgy.

Taxolawgy is oriented towards connecting talented professionals with organizations or companies around the globe that might need their services. However, instead of having professionals go through the hustle of convincing organizations of their talent and potential, at Taxolawgy, we are helping individuals to create their online footprint as freelancing service providers. Taxolawgy essentially provides all the resources that an individual might need to present themselves and their skill-set in the best possible light so that they can find companies or clients that are willing to value and cherish their talent.

We have built Taxolawgy as a vehicle that would connect users with experts of a variety of different work domains, not just finance. Indeed, Taxolawgy has managed to get on board several financial consultants and other professionals in the field of finance. However, we are not at all limiting our vision for the platform by over-relying on our strong background in Finance. Taxolawgy is already venturing into a spectrum of different areas, including but not limited to, startup services, website and IT software, design media and architecture, sales and marketing, and writing and content development.

Tell Us About Taxolawgy’s Expertise In Terms Of Financial Services. What Are Some Major Additive Advantages These Serves Bring To The Table For Your Clients?

The financial consultants on Taxolawgy are providing their expertise to clients in a diverse range of areas. From Income tax and consumer bankruptcy to contested wills and consumer credit, there is a spectrum of financial services that our partners are currently delivering on the platform to both local as well as international clients.Based on the feedback we have been getting from the clients and companies, we can say there are some clear value additions that our partners have been able to contribute to the clients and businesses. Heightened market awareness is a big one. Nothing is more crucial for a business than to better understand its customers and the broader market. By offering analytical and strategic guidance, our partners have benefited firms to get a better understanding of their target audience.

“Disrupting the workspace environment with freelancing to create global opportunities for experts and corporates”

Take Us Through A Client Case Study That Illustrates The Positive Impact That Your Financial Services Have Had On The Clients' Business Requirements.

I think some of our biggest success stories have been in the domain of sales and marketing. Several of our clients have managed to double, and in some cases, tripled their conversions within a short period, with the assistance of the marketing experts on Taxolawgy. The sales numbers speak for themselves. One particular business, Halo dude corporate services private limited, Ahmedabad bases startup managed to cross major sales milestones online, even though the brand is relatively new and still largely unknown. Implementing savvy online marketing strategies for client-after-client, the digital marketing experts on Taxolawgy have managed to bring exceptional results for both domestic as well as international businesses.

Our clientele range from various industries, mainly startups and small enterprises. As we started our operations around the time the pandemic struck and the whole world went into a lockdown, there were very few people looking out for starting new businesses and many new businesses curtailed their operations or were shut. Still, we got good responses from our campaigns and provided our best services to clients from across India in the financial domain like Company formation, GST, Trademark, etc. Some of our clients came from rural areas and had no idea of our complex legal systems but reached us through our campaigns and were delighted with our prompt service and liasoning with various govt departments across the country. The key benefits that the clients got were; we helped them get all govt registrations within the shortest possible time and at the least possible cost. Almost a 10th of the local service providers.

What Is The Roadmap Ahead For Your Professional Journey?

The way we see it, Taxolawgy is transforming with every new niche it is entering into. Potentially, Taxolawgy would be anything that its users would want it to be. At this early stage, the platform is aggressively expanding into a variety of different domains. We are certainly not limiting our vision by prioritizing one niche market over the other. Having said that, we indeed are focusing our energies on certain areas that in our opinion, holds a lot of promise.

The cryptocurrency market has certainly gained momentum in the past year or so. The real estate market has also seen some serious activity in the aftermath of the pandemic. We are also observing an increasing interest in the conscious consumer market or the market for Eco-friendly products, given the climate movement led by young people. These areas, among some others, are at the forefront in terms of the niches we want Taxolawgy to venture into next.

Divya Verma, Founder, Taxolawgy

Co-founder and COO of Taxolawgy Online Services and also handles two other startups (YoEdutech and Business Fuels) in the capacities of COO and advisor respectively. Divya’s domain expertise lies in business growth strategy and marketing. She is known for her out-of-the-box strategies and practical intelligence. She believes that certain universal laws apply to every aspect of life, whether it is human beings or business or nature and if one understands them, he/she can start predicting the future with a high degree of certainty.