Winston Churchill once said, "We shape our homes and then our homes shape us". These profound words emphasize the fact that the place we dwell in reflects our personality. And, it is high time that we perfect our homes to portray our best selves. However, it’s crucial to choose a trustworthy and reliable service provider for sculpting our spaces into a better place and catering to our lifestyle, mood-setting, interests, and personality on the whole. With that said, a safe hand for transforming residential and commercial interiors is Studio Blueleaf.

Under the aegis of Aparna Peri, Studio Blueleaf has become a brand where people discover an extraordinary experience of design, décor, and furnishing that are in complete harmony, connected by a symbiotic bond that helps convert spaces into the work of an artist. Founded in 2010, every project they worked on is an absolute delight both in terms of look and feel. A scroll through their portfolio makes anyone feel the X factor! Appreciating the uniqueness in the niche of interior styling, Women Entrepreneur India engages in an exclusive conversation with Aparna. Below are the excerpts.

What Prompted Your Foray Into Entrepreneurship, Specifically In The Interior Designing Domain?

It might sound strange that I have a Master’s degree in Plant Tissue Culture. However, I have been a person with extreme creativity and always loved interior designing because it is an industry that keeps you on your toes. I finally gathered the courage to follow my creative passion and pursued a degree in interior designing. My passion to put things together from concept to creation inspired me to start Studio Blueleaf.

What Was The Motto Behind Establishing Studio Blueleaf Design Studio? What’s Your Philosophy?

At Studio Blueleaf, our commitment is to deliver exceptional design service for clients. Our interior design philosophy is based on the belief that the life inside of one’s home should feel good in every sense. It should reflect the personality of its occupants with a unified and well-tailored design.

My approach to interior design always emphasizes collaboration to make the wishes and dreams of clients come true. It is not just about the aesthetic, it is a practical and philosophical discipline. Ultimately, good Interior design adds a new dimension to a space. It can increase our efficiency and adds depth, understanding, and meaning to the built environment.

Highlight The Expertise Of Your Brainchild. What Are Its Usps?

Studio Blueleaf offers comprehensive interior design solutions specializing in both residential and commercial interiors. We specialize in custom finishes for Residences, Offices, Restaurants, Boutique Hotels, Service Apartments, Showrooms, or any commercial space. At the core of our operations is customization, and we take care of every aspect from who is staying there, the age group, gender, and more to offer the best to express their inner beauty.

“Our philosophy of interior design is rooted in achieving live able luxury within a whole environment of comfort and beauty”

What Methods And Strategies Do You Leverage To Meet The Client's Needs?

We work to make sure that the design is mutually pleasing to the residents. Whether they want a whole new interior for their home or are building a kitchen addition, Studio Blueleaf will take every detail into account right from their lifestyle to budget and more.

Design trends are something that is constantly changing. Being able to keep up with the trends and implement them according to client goals is an important talent that designers should have. We coherently work with the various parameters to create an experience by integrating every facet of design. The design process aims at creating holistic and characteristic design solutions for each of our clients. Studio Blueleaf aims to deliver the most stylish designs within an affordable budget. Our services are tailored to meet the client’s specific needs based on the nature and limitations of each project.

What Are The Various Roles & Responsibilities That You Currently Shoulder At Studio Blueleaf Design Desk? What Are Some Of The Challenges That You Face As The Founder?

As a principal designer, my key responsibility is visualizing and conceptualizing the design plans as per the client’s goals. I also involve myself in sourcing the products and materials, determining costs, and inspecting construction to ensure that there's a proper alignment with the design specifications. And of course, I work one-on-one with the clients and also communicate the design intent and direction to them.

Speaking of challenges, every project has its own beauty and complications. While the changes in trends and customers preferences exist, certain unexpected challenges such as out-of-stock issues will result in extra costs and delivery delays.

Aparna Peri, Founder & Principal Designer, Studio Blueleaf

With more than a decade of expertise as an interior designer and entrepreneur, Aparna is highly equipped to fully understand the clients’ dreams and turn them into reality. This expertise helps her unlock the full potential of the team, and be the best service provider in the market. She effectively communicates the design plans to clients based on their lifestyles and preferences.