Most of the brainstorming ventures come out of pain-storming experiences. Similar is the establishment of Entrepret that came to life when the entire world was facing the treacherous pandemic. It is indeed a time of trouble for many businesses but very few masterminds found an opportunity amidst the chaos in the world. Among such ambitious minds, the bold and beautiful Aikum Bhatti & ShagunAtri leaped in faith and began to chase their entrepreneurial dreams.

The two young ladies who are experts in content strategies realized that there was no platform for learning about the business of fashion and beauty in India. They observed that there was no content catering to the young Gen-Z or millennials looking to learn through online courses or written content about how to grow in the fashion and beauty landscape. They took this step as a creative outlet for themselves with a sudden time on hands due to loss of jobs. It was the perfect opportunity for them to put our heads together and ideate Entrepret.

To know more about Aikum & Shagun’s inspirational leadership journey, peruse the following snippets of an exclusive conversation between them and Women Entrepreneur India.

Give Us Brief Details About Your Educational And Professional Background.

Aikum: “I have completed my undergrad with a major in Advertising from Symbiosis College of Media and Communication – Pune, post which I directly got accepted to Polimoda School of Fashion Design and Marketing in Florence. I earned a Masters's in International Fashion Business while learning and growing around so much culture in art. I would say it was a huge milestone in my life because of the exposure I got through living in Italy and learning from my faculty. After my masters, I worked with Valliyan by Nitya and Edelman in Bombay for a brief period and decided I wanted to come back home to Chandigarh to work as a content strategist.”

“Team Entrepret is aiming to launch curated online workshops and host in-person events to provide value as they see the platform growing tenfold with a dire need for focussed learning in the fashion, beauty, and makeup industry in India”

Shagun: “I went to the National Institute of Fashion Technology, New Delhi for my undergraduate course and pursued Bachelors of Accessory and Lifestyle Design. Going to a design school was a great learning experience for me. However, I did not pursue accessory design as a career and instead started working in fashion content and eventually got promoted as a brand manager for a digital marketing agency.”

Tell Us About Entrepret Along With The Services That You Offer.

Entrepret is an online content platform aimed to provide the young maverick of India with the tools required to truly make it big in the big bad world of fashion and beauty. We do articles, online workshops, webinars, and podcasts with industry leaders, experts, creatives, and entrepreneurs to share with our community experiential and anecdotal stories. We feel it’s essential to learn from people who are not only teachers at a college or school but also industry professionals who know first hand what is truly required. We also cater to the Indian market and curate our content accordingly.

Our services are truly unique because of the amount of research we put into our content. Our team has been trained to specifically create content through which you will always take away something. When you read our articles or listen to our podcast, the idea is to always, always learn something practical and useful that can be implemented in one’s life.

You Have Built A Community Of Thinkers, Self-Starters, Entrepreneurs, And Disruptors Alike To Help Them Collaborate & Learn From Each Other And Excel In Various Spaces. How Has Been Your Experience In Creating Such A Unique Hub?

It has been an amazing to have built a community that truly believes in our mission and learns from the content we create. We hope to keep doing some incredible work that will make the lives of young grads, retailers, and entrepreneurs much easier and give them insightful information to learn from.

Could You Highlight The Recent And Upcoming Works Of Yours? What Strategies Do Both Of You Follow To Achieve The Best Result For Your Work?

Aikum: We recently have been doing a lot of ‘How to’ articles that can help budding entrepreneurs to kickstart their business which is very thorough and in-depth. As far as our content strategy is concerned, we don’t always like to follow trends or pick up topics that everyone else is writing about.

Shagun: As the head of content, I like to think from an upcoming, let’s say a budding fashion designer’s perspective and think about all of the things that one would probably want to know before they start a business. I like to put myself in the other person’s shoes, start questioning everything, and then creating an article that answers all the questions. We also do a lot of interviews with industry experts to give our readers that one-on-one learning experience through their journeys. Thankfully, we have a team of very talented content writers who understand our vision helps us to add value through their articles.

Aikum Bhatti Co-Founder & CEO, Entrepret

The steward of governance at Entrepret, Aikum’s roleconsists of a bit of everything, from planning the company’s future to business development, collaborations, marketing, PR, social media and hosting our much-loved podcast The Entrepret Podcast.

Shagunatri Co-Founder & COO, Entrepret

The support and constructive critic of the CEO, Shagun is also the Editorial Director at Entrepret. She is responsible for all the content that goes on the website along with social media and strategizing. Both Aikum & Shagunboth work as a team and take up various roles in the company.

Headquarters: Chandigarh

Year of Establishment: 2020