The modern day corporate world is a whole new beast in itself. With ever rising market competition and digital transformation, corporate structures have had to evolve to align with the need of the hour. As a consequence, new business models have emerged. There has also been a rise of new roles and functions to help organizations cope with the new ways of the world.
One such new found position is that of the Chief Growth Office. Although the role was initially created by media agencies, today, technology companies and other large businesses have also warmed up to the need of a CGO. Asked with the key responsibility of facilitating strategic growth, CGOs today leverage key qualities of coordination and collaboration.
In today's fast paced world, companies need to become more agile. They also need to explore potential markets while operating on limited resources while navigating the needs of various stakeholders. A CGO addresses these requirements; he/she networks, forms new alliances, optimizes business models & processes, and translates customer insights into actionable business goals.
While the captain of the ship is the CEO, it isn't often possible for them to keep the business functioning efficiently along with keeping an eye on the future growth prospects. The responsibility to not only structure the forward vision, but also execute the action plan falls on the able shoulders of a CGO. A CGO is a CEOs strongest ally.
Aanchal Machani, CGO of Stumpp Schuele & Somappa Springs (SSS Springs) explains her role in detail. "I oversee all business development for Gabriel India Ltd, one of SSS' biggest customers. All branding and marketing projects, as well as social media, web and public relations initiatives are managed by me with the goal of increasing international brand recall and exposure.
In addition, I conduct market research to identify investment trends and opportunities for the companies in the group". In her role as the CGO, Aanchal facilitates the company's ecosystem by connecting products, partners, and services with their end users.
On similar lines, Ashley Arora, CGO, 360 Interior Designs shines the light on her responsibilities as a CGO. "I am responsible for driving the growth and expansion for 360 across functions including Sales, Marketing, client partnerships, solutions delivery, and training & communications".
Having started her career in Marketing, Ashley has smoothly adapted and excelled in her role as a CGO at 360 while helping the organization expand in both internationally and nationally in a span of four years. Read on to know more about the evolving role on the CGO in today's times.
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