Chetna Israni is a seasoned brand consultant communication strategist with almost two decades of experience across brands and businesses. The communication entrepreneur was recently chosen for the coveted Goldman Sachs 10,000 Women program at IIM-Bangalore.
Drawing from her experience in the industry and building Morning Star BrandCom (a communication and business advisory consultancy), Chetna reflects on her journey and shares with Women Entrepreneur Review how women leaders harness their unique strengths to build thriving, modern-day organizations.
What unique leadership styles do women entrepreneurs bring to the workplace? How do these styles promote collaboration, innovation, and diversity in their teams?
Women entrepreneurs often lead with a people-first mindset rooted in empathy, emotional intelligence, and inclusivity. They excel at creating environments where collaboration thrives because women leaders prioritize psychological safety—encouraging teams to share ideas freely without fear of judgment. This openness fuels innovation, as diverse voices and perspectives are heard and valued. Additionally, we instinctively focus on the bigger picture, fostering a holistic and nurturing culture that embraces diversity as a strength.
How do women entrepreneurs integrate soft skills such as empathy and communication into the culture of their workplace? How does this impact employee satisfaction and business success?
Empathy and communication are the twin pillars of a thriving workplace. At Morning Star BrandCom, we actively cultivate a culture where kindness and understanding are non-negotiable. Empathy allows us to understand our employees' challenges and motivations, and clear, consistent communication ensures alignment. These soft skills enhance employee satisfaction by making individuals feel valued and supported.
The result? Increased productivity, higher retention, and a business environment that attracts both talent and clients who resonate with our values.
How do women entrepreneurs balance work-life balance in their organizations? What have you done to support your employees in balancing work and life?
As women, we understand the nuanced challenges of balancing work and life, so we extend this understanding to our teams. Personally, I’ve implemented flexible work policies, periodic wellness checks, and spaces for mental rejuvenation—like our “chai and gupshup” Fridays.
These small efforts create an atmosphere where employees feel encouraged to take ownership of their time while delivering their best. For me, it’s not just about enabling balance but also modeling it. When leaders set an example, it empowers others to do the same.
How do women-led businesses support talent development and mentorship, especially for women? How does this impact employee retention and growth?
Mentorship is integral to my leadership philosophy. I personalize Key Responsibility Areas (KRAs) for my employees, tailoring them to their individual skills and aspirations. For women, particularly, mentorship can break down the barriers they face in male-dominated industries. By creating clear growth pathways and providing opportunities to lead, women-led businesses foster confidence and resilience in their teams. This approach not only drives employee retention but also creates a ripple effect of empowerment across the organization.
Going forward in 2025, how do you see the role of women entrepreneurs evolving in the communications industry? What impact do you think they have in terms of shaping industry trends and workplace dynamics?
In 2025, I see women entrepreneurs as architects of more empathetic, inclusive, and innovative workplace cultures. We’ll continue to challenge traditional hierarchies, embracing flatter, collaborative structures that align with the values of Gen Z and beyond. Women leaders are uniquely positioned to humanize the communications industry, leveraging storytelling and emotional intelligence to create authentic connections with audiences. Our leadership will not just influence workplace dynamics but also redefine how brands communicate in a post-digital world.
Do you have any advice for aspiring women professionals to aid them in building successful and long-lasting careers?
To every aspiring woman professional, I say this: Be authentic. The workplace doesn’t need you to emulate someone else; it needs you to own your unique strengths. Develop emotional resilience—it’s your superpower in navigating challenges. Never shy away from asking for help or advocating for yourself. Invest in continuous learning, stay curious, and embrace mentorship as both a giver and receiver. Lastly, remember that success is not a solitary pursuit—it’s a journey enriched by the people you uplift along the way.
You have been chosen as one of the participants for the “Women Entrepreneurs’ Program by Goldman Sachs.” Can you tell us more about the opportunity? What skills or learnings did you take away from the experience?
Being selected for the Goldman Sachs 10,000 Women program was a pivotal moment in my entrepreneurial journey. The program, with IIM-Bangalore as the learning partner, provided me with a structured framework to revisit and refine how I approached business strategy and leadership. While I had always relied on instinct and experience to grow Morning Star BrandCom, the program helped me align these instincts with data-driven decision-making and scalable processes.
The sessions on scaling, financial planning, and growth strategy were particularly transformative. They gave me actionable insights that I could immediately implement, especially in areas like optimizing operations and identifying growth opportunities. More importantly, the peer network I gained through this program was invaluable.
