8 March2021WHAT FEMALE ENTREPRENEURIAL MINDSET BRINGS INTO THE BUSINESS ECOSYSTEM By Shikha Kumar, Co-Founder, Nino BambinoShe is the innovator of organic apparels like jhablas, shirts, shorts, pants, frocks, skirts & tees, rompers, bodysuits & dungarees, mittens, swaddles, booties, burp cloths & bibs.Over the last decade, the Indian economy has been on a steady rise, with a parallel surge in the number of new start-ups and businesses in the country. The foundation of majority of these enterprises was laid by men. Currently, there are a total of 58.5 million entrepreneurs in India out of which 8.05 million are women, making up for only 14 per cent of the total number of entrepreneurs in the Indian business ecosystem. While numerous Indian women nurture entrepreneurial ambitions, it is more often difficult for them to succeed in their endeavours as compared to men. Nevertheless, women are still striving hard to overcome the existing patriarchal norms and mindsets of the Indian society to carve a niche for themselves. Moreover, these modern-age businesswomen are self-made, with only a handful hailing from influential business families originally. THE RISE OF WOMEN ENTREPRENEURSHIPDespite all the roadblocks, the number of women entrepreneurs is still surging. Women have entered into various male-dominated industries and are also exceeding the executive positions, as they go about securing senior designations. Simultaneously, many women are also setting up their own ventures, officially foraying into the business world, traditionally monopolized by men. The last decade saw the female-run businesses grow by 45 percent, reshaping the whole business industry merely by their existence in it. Hence, this proves that female entrepreneurial mindset, if OPINION
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