8 SEPTEMBER2024Van Heusen, a power dressing brand, has appointed actress Taapsee Pannu as its new brand ambassador for women's fashion. The partnership aligns with Van Heusen's mission to empower women through stylish, functional clothing suitable for various occasions. The campaign, "Lead Every Role," showcases Taapsee's versatility and confidence, aiming to strengthen the brand's presence in the women's fashion segment.Taapsee Pannu's partnership with Van Heusen, a brand that empowers women through versatile fashion along with the `Lead Every Role' campaign will showcase Van Heusen's versatility and Taapsee's inspiring personality across digital platforms. Abhay Bahugune, COO of Van Heusen, praised Taapsee Pannu for joining the brand, highlighting its alignment with modern Indian women's values of ambition, self-madeness, and confidence. Van Heusen's womenswear range is expanding in over 150 stores and major online platform's like Amazon, Myntra, and the Brand's Website in India.Van Heusen, a premium apparel brand, is part of the Aditya Birla Fashion and Retail Limited group in India. It offers a variety of clothing for men and women, including formal wear, casual wear, athleisure, accessories, and footwear. The brand appeals to professionals seeking sophisticated yet stylish clothing. Van Heusen has introduced innovative product lines, such as wrinkle-free shirts and stretchable suits, catering to modern consumers. The brand is also focusing on sustainable practices. Amazon India is creating 1.1 lakh new jobs for the 2024 festive season, focusing on inclusivity, catering to increased consumer demand in major cities, and hiring thousands of women and nearly 1,900 persons with disabilities (PWDs). The new positions will cover various functions, ensuring smooth operations and contributing to the local economy. Amazon India will also offer training and development programs for new employees, promoting economic empowerment and social inclusion.Amazon is hiring a diverse workforce to meet growing consumer demand in major, including Mumbai, Delhi, Bengaluru, and Kolkata, focusing on long-term job creation and community impact. Union Minister of Labour & Employment and Youth Affairs & Sports, Mansukh Mandaviya praised the efforts by Amazon to create over one lakh seasonal jobs, including hiring women and disabled individuals. He lauded the initiatives driven to protect the well-being of the associates through health, safety, and educational programmes. Amazon India's VP of Operations, Abhinav Singh, emphasized the company's aim to offer fast, reliable deliveries during the season while ensuring the well-being of its workforce. He highlights initiatives like Ashray, a resting point for delivery associates across Delhi NCR, Mumbai, and Bengaluru. Another initiative, Sushruta Health offers comprehensive healthcare to truck drivers, while the Pratidhi scholarship supports associates' children in obtaining quality education.Amazon India is enhancing its infrastructure to provide a safe work environment for its associates specifically women, offering facilities like drinking water, cafeterias, and medical facilities, and promoting financial literacy through initiatives like Samriddhi camps. IN FOCUSVAN HEUSEN APPOINTS TAAPSEE PANNU AS BRAND AMBASSADOR FOR WOMEN'S FASHIONAMAZON INDIA HIRES 1K+ WOMEN TO MEET 2024 FESTIVE SEASON DEMAND
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