9 MAY20239 MAY2023INFOCUSLadyfinger is an all-female agency started by Rediffusion Brand Solutions in order to provide gender equality in advertising and creative excellence. This company is based in Mum-bai and aims to break the barriers, defy norms and improve the state of the Indian advertising landscape. It has a vision of inclusivity, empower-ment, and innovation with a desire to uplift the voice and opin-ions of women. The establishment of Ladyfinger was on the belief fact that a huge num-ber of Indian advertisement is directed at women consum-ers, the perspective of women is either missing or predomi-nantly characterized by casual gender stereotyping. Tista Sen is the CEO & CCO of La-dyfinger with a team of professionals that work in this agency. She is a veteran of the advertising industry with over 20 years of expertise. The women profes-sionals who will work under this agency will be from various strong backgrounds such as advertising, mar-keting, branding, media, Bollywood, architecture, and law.Along with the advertising industry, Ladyfinger also provides creative services, strategic planning communication, policy, and content creation for all media platforms, and insight mining. It is completely dedicated to empowering women in their workplaces. It also creates a welcoming and inclusive environment that supports diversity, professional development, and equality. It seeks to inspire, uplift, and empower wom-en in the advertising profession through its mentor-ship programmes, community partnerships, and lead-ership development initiatives. Tista Sen says that, It's about time. At Ladyfinger, she comprises a strong team of creative women who have fresh and unique ideas for advertisement generation which include creativity, diversity, and innovation. She believes that there is a possibility in the area of beauty, finance, per-sonal care, real estate, nutrition, and banking. She is committed to bringing about a positive change in the advertising culture.The Managing Director of Rediffusion, Dr. Sand-eep Goyal said that most of the brands do not represent women's perspectives. Women are indeed the largest consumers of FMCG products but they are also leading in banking to beauty, wanderlust, and wellness. Lady-finger will help consumers to think creatively. He fur-ther said that Tista has worked well and has set up a great team to bring this firm brand-building expertise. The panel of women advisors that were present includ-ed some renowned personalities of the society such as Juhi Chaturvedi, Bollywood Movie writer; Shristi Behl, CEO of Phantom Films; Malvika Mehra and indepen-dent creative director; Geet Rao, ex Beauty and Health Director of Vogue, and many more. ALL WOMEN AGENCY LADYFINGER LAUNCHED BY REDIFFUSION BRAND SOLUTIONSTHE ESTABLISHMENT OF LADYFINGER WAS ON THE BELIEF FACT THAT A HUGE NUMBER OF INDIAN ADVERTISEMENT IS DIRECTED AT WOMEN CONSUMERS
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