9 AUGUST2022ONLY 10 PERCENT OF SENIOR LEADERSHIP POSITIONS WERE HELD BY WOMEN, EVEN IN MEDIA AND ENTERTAINMENT CORPORATIONS THAT ARE AT THE CENTRE OF DECISION-MAKING, WHICH HAD A RIPPLE IMPACT ON INCLUSIVITY THROUGHOUT THE PRODUCTION AND EXECUTION CHAINThe most fundamental 'Bechdel Test', an internationally recognised indicator of female representation in film, was not passed by more over half of the theatrical releases.A movie must contain at least one moment in it where two named female characters are speaking about something other than a man or men in order for it to pass the Bechdel Test.Men speak more than women by a rate of 3:1, even in trailers. Women chatted for no more than 10 seconds in as many as 48 trailers on different estates."While there have been improvements in female representation in Indian entertainment, there hasn't been any data-backed report in India that can hold a mirror up to the current reality. O Womaniya! 2022 fills the much-needed gap with its richinsights", said Aparna Purohit, Head of India Originals, Prime Video. "The report serves as a good starting point to initiate discussions on the need to involve more women, particularly in decision-making roles, as that has a ripple effect on inclusivity in the entire ecosystem".Purohit noted that streaming services have undoubtedly created a more inclusive storytelling environment, giving women more possibilities and giving them a voice, which has led to an increase in stories with female protagonists.Interestingly, when a woman approved a TV show or a movie, the proportion of female HODs doubled. In a similar vein, if a woman was responsible for commissioning the title, a higher percentage of films (68 percent) passed the Bechdel Test, and women had a higher percentage of trailer speak time (35 percent).
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