4 MARCH2023Editor NoteSurvival of the Fittest in the Indian Media & Entertainment Industry Rachita SharmaManaging Editorrachita@womenentrepreneurindia.comVOL 2 · ISSUE 5 - 2 · MARCH, 2023Office Editorial Queries editor@womenentrepreneurindia.comAdvertising QueriesGarima AnandAbhay KatiyarTripti Aggarwal sales@womenentrepreneurindia.comBangaloreTel 080 46441103 To subscribeVisit www.womenentrepreneurindia.com/subscribe or send email to: subscription@womenentrepreneurindia.comMagazine Price is Rs 150 per issuePrabhu Dutta A.R.N Ray GM Sales & MarketingAmrit SinghManager - DesignMagendran PerumalCirculation ManagerEditorial TeamHeena KousarHima P. M.Mandvi SinghNavyasri C. N.,P. TejaswiniSiliconmedia Technologies Pvt. Ltd.No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Asokan S VVayshnavi P D PublisherManaging EditorAlok ChaturvediRachita SharmaPrinted and published by Alok Chaturvedi on Behalf of Silicon Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Silicon Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Visualisers2020-21 was a time of uncertainty for almost every industry sector owing to the global pandemic. But with 2022, came in gradual growth as things began getting back to normal. In between this uncertain time, businesses have been learning, realigning and even growing. The same scenario prevails in the global media and entertainment industry. Companies and leaders quickly realigned their strategies while getting a clearer understanding of the fault lines that are altering their course. These factor will greatly impact the global as well as domestic media and entertainment industry over the next five years.According to a report by PwC, India's Media and entertainment Industry is slated to reach Rs. 4,30,401 crores (US$ 53.99 billion) by 2026. Advertising revenue in India is expected to reach Rs. 394 billion (US$ 5.42 billion) by 2024. Television is going to have the biggest chunk of advertising monies (40 percent). However, other emerging mediums including print, digital, OTT, gaming etc will also keep strengthening their share in the market. Today it is a level playing field. Ones with talent and skill will grow while the ordinary will be left behind. The current edition of Women Entrepreneur magazine celebrates such skilled and impactful women leaders from the Indian media and entertainment space. We introduce you to Jaya Sengupta, Co-Founder & Director, Aaj Media Productions. Jaya is the Co-Founder, Director & Trustee of Aaj Media Productions and Trustee of Aaj Global Foundation School, who has been leading a team of talented media professionals and educators. She is known for her excellent skills and innovative approaches in people and process management, creative direction, and strategic planning.Jaya is joined on the list by Hinal Jethva, Founder, Cutting Eddges Films. To give the audience a mesmerizing audio-visual experience, Hinal Jethva is demonstrating her leadership skills by providing her clients with cutting-edge editing solutions through Cutting Eddges Films.The edition also features Sagarika Kochrekar, Co-Founder & COO, Frizzon Productions. Coming from a non-film education background and having completed B.Com & Diploma in Animation, Sagarika with sheer drive strives to deliver the best. Rajshree Agarwal, Founder & CEO, RRE Studios is another such leader. Rajshree has been delivering musical curations & content creation solutions for consumers in a variety of areas. She has a solid footprint when it comes to the music industry on a professional level. Together with her finance and music knowledge, RRE Studios has not been anything less than a success. Last, but certainly not the least we have Shoneeka, Founder, Zikr Production. She has more than 16 years of experience in Brand Building, Content generation, TVCs, Short films, Copywriting, Ideation to Execution. In her 16 years of advertising stint, she created campaigns for brands like Samsung, Nestle, Hindustan Times, Zee TV, Fever 104FM, Nokia, Maruti, Kurkure, Hero, VLCC and many more.Read on and do let us know your thoughts. Girisha MSenior Designer
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