8 AUGUST2023INFOCUSINFOCUSShe's Next is a part of Visa's global program to support women in funding, and management, and also expand their businesses today launched their program in India. The aim of She's Next global advocacy program is to provide mentorship and guidance to women-owned small businesses as well as networking and funding possibilities with Visa.To enroll their names in the program, women-owned and women-led small businesses can submit their applications from July 14 to August 27, 2023. The enterprises need to go through a screening process and a jury review during the process of selection. Three of these women business owners will be chosen as winners and will receive $10,000 each.There are a number of initiatives and programs that have been launched by Visa in India that shows a dedication to promoting female entrepreneurship. In 2020, Visa and its international partner IFundWomen launched a grants program in India to support women business owners in obtaining funding for their company's growth and expansion. In order to promote digital and financial literacy among 650 rural women micro-entrepreneurs in 2021, Visa collaborated with the NASSCOM Foundation.The United Way Mumbai (UWM) recently received a $1 million donation from Visa in support of women's business development throughout 170 villages across four states, with the goal of helping at least 8,500 women. By providing these female micro-entrepreneurs with the necessary training and connecting them with appropriate financial resources, Visa hopes to strengthen their firms and communities.Visa has contributed more than $2.2 million to more than 200 grants and coaching sessions for female entrepreneurs in the US, Canada, India, and Ireland as a part of the She's Next Grants Program.SHE'S NEXT GRANTS PROGRAM INTRODUCED BY VISA IN SUPPORT OF FEMALE-OWNED BUSINESSESGCPL CHAIRPERSON NISABA GODREJ STATES IMPLIED VALUE OF GOODKNIGHT BUSINESS INR 30,000 CROREThe annual report of Godrej Consumer Products Ltd (GCPL) mentions that the implied value driven by the GoodKnight business based on the current market is over Rs 30,000 crore at present. This was bought by the firm's FMCG group for just Rs 100 crore in 1994 and in 1995 the firm sold 51 per cent of its share to Sara Lee and started a partnership with the US-based consumer goods company.The business was later merged with the company in 2010 when GCPL bought Sara Lee's 51 per cent share for Rs 1,240.As per sources, the total market capitalization of GCPL is over Rs 1.08 lakh crore. The chairperson of GCPL Nisaba Godrej mentioned in her statement about the acquisition of the company over the FMCG business of Sighanias of Rs 2,825 crore that promoted Kamasutra, Raymond Consumer Care, and Park Avenue brands.Along with the most powerful brands GoodKnight and HIT, GCPL dominates the rapidly expanding home insecticide (HI) market in India. Nisaba Godrej referred to GCPL's entry into the deodorant and sexual wellness markets with brands like Park Avenue and Kamasutra as a 'significant' opportunity in the domestic market.Nisaba stated about making GCPL a more sustainable and inclusive market while delivering business growth.
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