8 OCTOBER2024Wacoal India, a Japanese lingerie brand, has launched its third #WacoalKnowsBreast initiative in partnership with the Cancer Patients Aid Association (CPAA). The initiative aims to raise breast cancer awareness and encourage women to prioritize their health, with Wacoal India contributing Rs 10 for every bra purchased in October. The collaborative funds raised aim to empower women and provide essential resources, education, and support services promoting early detection practices among women.In order to symbolize Pink October which aligns with breast cancer awareness, Wacoal India will distribute 'Pink Bands' in every store purchase. Pooja Merani, COO of Wacoal India mentioned, "At Wacoal, we strive to make a positive difference in every woman's life through meaningful initiatives, Breast cancer awareness is critical not just in India but globally, and we are proud to once again collaborate with CPAA to support this cause. With this third partnership, we hope to further our reach and impact, ensuring that our efforts bring real change to those who need it the most."In addition to this, CPAA CEO Alka Bisen emphasizes early detection and treatment for breast cancer in India, partnering with Wacoal to ensure awareness and support for treatment. The United Nations Population Fund (UNFPA) hosted a high-level private sector roundtable dialogue in Mumbai where it officially launched the India Chapter of the Coalition for Reproductive Justice in Business addressing women's health and gender equality in their workplaces. The Coalition aims to advance the reproductive health agenda for women and girls working in corporate strategy and operations. It encourages private sector organizations to implement policies and practices for women employee reproductive health.Executive Director of UNFPA, Dr. Natalia Kanem mentioned, "Today's discussion demonstrated how India's dynamic private sector is advancing its commitment to women's health and rights in diverse and innovative ways. These solutions benefit all workers and help the bottom line. This coalition can be a powerful engine for sharing best practices and inspiring change across workplaces in India and across the world."The Coalition for Reproductive Justice in Business was established in 2022 and came into effect in 2023 at the World Economic Forum in Davos which acts as a catalyst in corporate investments for Sexual and Reproductive Health and Rights (SRHR). It focuses on women's health, equality, and economic growth in the workplace. This coalition aligns with Government of India's motive to advance women's empowerment in leadership, pay parity, attrition, maternity rights, and gender parity, etc. IN FOCUSWACOAL INDIA & CPAA LAUNCH #WACOALKNOWSBREAST INITIATIVEUNFPA LAUNCHES INDIA CHAPTER OF COALITION FOR REPRODUCTIVE JUSTICE IN BUSINESS
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