4 NOVEMBER2022Editor NoteBrand Consultants Writing Memorable Brand Stories We live in the era of brands. Think of any consumer segment and the largest players are the ones that have successfully built a strong brand identity. Consumers no longer just purchase products or services. Instead, they cherry pick the perfect brand that resonates with them. This transition from a market that focuses on the actual products to building brands has been a gradual yet steady journey. The trend has intensified owing tolarger market forces & factors such as globalization, mass capitalism, free markets and the Internet. Now that social media plays a key role in how businesses communicate with consumers, creating a strong brand has become more important than ever. Anybrand's success today depends on consumer perception. But influencing how the market perceives a brand is no simple task. In order to create a brand that consumers would pick over other competitors, it is imperative to create and implement a well-defined brand vision. In order to do so, companies must ensure sound brand management strategies which is the act of building a consistent, positive and value based experience for every potential consumer interaction. Be it a company's website, social media pages, traditional mediaad campaigns or even customer service chats, the messaging & its tone needs to be unified throughout every touch-point. This helps customers identify and connect with the brand's values. This is where expert brand consultants comes into the picture. A brand consultant is a strategic professional, who works towards building or optimizing a brand, and brings to the table experience in brand management. Bringing a brand consultant on-board can help streamline the path to a more effective brand identity. These professionals carefully craft brand assets and guide business leaders towards the best possible choices for their business's brand journey.In the current edition of Women Entrepreneur magazine we bring to you some of the foremost Indian women brand consultants who have been at the forefront of creating memorable brands. Read on to know about their illustrious career journeys. Do let us know your thoughts. Rachita SharmaManaging Editor
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