19 NOVEMBER2021people and process are more important than the outcomes. If you take care of the people and make the process enjoyable, you don't need to worry about the outcomes. But if you only care about the outcome, the process will not be meaningful. At Basita, we all take care of each other and conclusively enjoy the process of overcoming any challenge.I would like to encourage leaders to become more human and so I'm setting the example by leading exemplarily and being an authentic one. As one of the primary leaders at Basita, how do you drive growth within the organization? What is your guiding leadership philosophy?I am a multitasker since childhood, be it my education or job. This trait has helped me throughout my life journey. In terms of driving growth as a leader, my efforts boil down to developing cultural policies and highlighting the impact of cultural engagement on societies implying all the necessary tools & programmes that would enable goal accomplishments. We also constantly upgrading & developing our technology, and it is our diligent dedication towards the work that has enabled us to touch demographics beginning from UAE, US, Asia & Africa to across the world. We recently had our first real time live streaming from Egypt, where people were able to watch one of our venue partner event from any corner of the world. We're also launching the first edition of the Basita fellowship funded by Drosos Foundation, where 20 young performing artists from different disciplines such as music, theatre, dance, and all types of spoken word, from the MENA region will be equipped with the necessary technical, managerial, marketing, and digital capacities to embark on their next career level, be self-sustained financially, and be able to navigate and master the digital era.HOW DO YOU KEEP YOURSELF WELL ALIGNED WITH THE PERIODIC EVOLUTIONS OCCURRING IN THE INDUSTRY AND THE TECHNOLOGY DOMAIN?Regardless of my research education, I'm a curious researcher by nature and hence love to keep myself updated about technologies and other sectors and industries as well. Arts & Culture have clear connection with psychology, humanities, and the different sciences, so knowledge about things can never be enough. All of Basita's co-founders keep enriching each other with knowledge and skills in and across industries.AS A SUCCESSFUL BUSINESS LEADER WHAT WOULD YOUR ADVICE BE TO YOUNG WOMEN ASPIRING TO BECOME BUSINESS LEADERS AND ENTREPRENEURS IN THE FUTURE?We all have great ideas, but only a few of us take the lead to convert those ideas into reality. Hence, my advice to all would be, if you have any idea, go for it, don't hesitate or wait for it to advance & develop, because if you don't take immediate action and a decision at the right time, you will regret finding it getting implemented by someone braver than you. AMONGST, MANY ONLINE SOCIAL PLATFORMS, BASITA IS A UNIQUE DIGITAL PLATFORM THAT OFFERS TO ITS USERS A DETAILED, TRANSPARENT, AND ACCURATE STATISTICS OF ITS AUDIENCE DEMOGRAPHICS, WHICH SIGNIFIES ITS MARKET VALUE
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