8 FEBRUARY2024IN FOCUSIN FOCUSPayNearby, a digital network and branchless banking platform, has launched the Digital Naari platform to promote sustainable self-employment for women in India. The purpose of the Digital Naari platform is to provide women in rural and semi-urban areas with long-term options for self-employment. The effort showcases the government's "Lakhpati Didi" plan, which aims to promote and integrate one lakh women by the end of 2025.By increasing their financial well-being and encouraging self-reliance, the initiative seeks to empower women who are entrepreneurs, are single, or struggle due to lack of literacy.Uplifted bankers specifically women can provide the general public with a wide range of digital and financial services via the Digital Naari platform. Cash withdrawal, opening bank accounts, money transfers, mobile recharge, credit services, insurance and asset assurance, and supporting e-commerce are among the services offered.Over 10,000 women in PayNearby's network currently supervise over Rs 1000 crore worth of transactions annually. Through collaborations with organizations, self-help groups, and people striving to promote sustainable livelihood among rural women, the Digital Naari platform hopes to expand this network.PayNearby's founder, MD, and CEO, Anand Kumar Bajaj, acknowledged their honor to be a part of the "Lakhpati Didi" campaign. Through partnerships with different groups, the Digital Naari app helps countless women in becoming financially independent. PayNearby's CMO, Jayatri Dasgupta, stressed that the "Digital Naari" program offers every woman in the country the chance to lead her life as she pleases and enables her to sow the seeds of strength, resilience, and self-reliance. 68 women from the minority community have been empowered by Hyderabad's renowned WeHub initiative to become ready to enter the business arena. As part of the "Ujaagar" project, which was carried out in collaboration with Safa India, these ambitious women finished an intense training session and obtained their business formalization certifications at WeHub.These emerging business owners received training that gave them the fundamental knowledge and abilities needed to operate a profitable company. The curriculum addressed a range of topics including, Statutory compliances, Customer service, Packaging and branding, Marketing strategies, Financial management, and Launching a business.The startups that developed out of this effort were in several industries:Service industry: 33 startups have been included in this group.Textile industry: 22 new businesses are involved in this sector.In Hyderabad, the entrepreneurial spirit was evident in Charminar, Rajendranagar, Bandlaguda, Dabeerpura, and Jalpally, among other neighborhoods. Shabana Banu, an inspirational participant, talked about her experience. She decided to relaunch the company she had been running since 2008. After seeing success with her millet-based Dum Ka Roat cookies, she now hopes to launch "Victual Besto Food" as a cloud kitchen for Ramzan.The project, lasting 1,224 hours, aimed to prepare women for entrepreneurship, with two participants namely Shabana and Kaneez E Butool, receiving market linkage support and another candidate Anjum, securing credit linkage through the Prime Minister's Employment Generation Program. PAYNEARBY LAUNCHES DIGITAL NAARI INITIATIVE FOR WOMEN'S SELF-EMPLOYMENTHYDERABAD INITIATIVE WEHUB EMPOWERS 68 WOMEN OF MINORITY COMMUNITY
< Page 7 | Page 9 >