19 November2022FAMILY PLAYS A VITAL ROLE IN THE LIVES OF WOMEN ENTREPRENEURS AS FEMALES ARE SUPPOSED TO TAKE CARE OF THEIR FAMILY'S NEEDS, NO MATTER HOW BUSY THEY ARE IN THEIR BUSINESS LIVESabout the potential of the startup, promoter being a female. If the startup-female isn't married, then she is likely to face more mistrust issues as people feel that if she gets married outside the city, she would roll up the business and vanish so they are reluctant to be a part of the start- ups by unmarried women. With married females' people, on the other hand, it is felt that she won't be able to give sufficient time to her start -up due to family commitments.Non acceptance as leaders by male employees - The startup team including employees and partners are skeptical towards women as good leaders. Also, male employees are not comfortable taking instructions from the female boss. For this kind of obstacles, I believe the patriarchy system is to be blamed where women are considered less than their male counterparts. Employees feel that women lack toughness and management skills to lead the startup. This is one of the reasons that you would notice that most of the women entrepreneurs prefer hiring other women for the jobs as they are aware of the fact that gender conflict will not affect the potential and productivity of the employees.Family constraint - Family plays a vital role in the lives of women entrepreneurs as females are supposed to take care of their family's needs, no matter how busy they are in their business lives. It's always expected from women to put their families on top of their priority list. It is important to know and understand the role of the family in women's entrepreneurial experiences to interpret the reasons why women owned businesses succeed or fail as family ties will inevitably have an impact on their performance. Women entrepreneurs face judgments from society and family. A lot of family expectations are to be met. Amidst all this, women entrepreneurs find it difficult to balance business and family life.The list is not exhaustive. Although there are multiple obstacles but women are believed to have infinite potential to beat all the odds and they have high emotional intelligence because of which they can rise and shine even in the darkest hours.
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